Make your business accessible

Do you want to extend your season, obtain loyal customers and gain a share of a £15.3 billion market? Find guidance, tools and resources to help you provide access for all.

Man holding walking stick

VisitBritain/Pawel Libera

One in five people in the UK have an impairment, which may affect where they choose to stay or visit. Improving your accessibility benefits all customers and does not always require major or expensive changes – simply providing a free Accessibility Guide for your venue can help you be more inclusive for people with a wide range of visible and hidden impairments.

Accessible tourism: the business case


There is a compelling business case for making tourism venues and experiences inclusive. People with health conditions & impairments and their travelling companions spend around £15.3 billion on trips in England each year.

People from this market are more likely to take longer trips and are anecdotally very loyal to places that meet their requirements.

How to become more inclusive

Making reasonable adjustments to your facilities and services can make things easier for all your customers. These can be as simple as providing low cost items such as a portable ramp, large print menu or seating at regular intervals, to investing in a Changing Places facility or powered hoists in larger businesses.

  • Inclusive tourism – 10 top tips PDF, 0.1MB

    Practical ideas to make life easier for disabled customers. Includes tips on health and safety, customer service and providing information.

  • Make your attraction more accessible PDF, 0.1MB

    Our top 10 tips for visitor attractions on how to welcome disabled visitors.

  • Make your hotel more accessible PDF, 0.1MB

    Our top 10 tips for hotels on how to welcome disabled guests.

  • Easy changes to improve your accessibility PDF, 2.2MB

    An accessible business can make more money. Learn some quick, cheap and easy ways to make life easier for your disabled customers.

  • Sandcastle Waterpark

    Provide a Changing Places toilet

    Standard accessible toilets do not meet the needs of all people with impairments. Changing Places toilets provide extra equipment and space.

  • VisitBritain/Simon Winnall

    How to welcome people with dementia PDF, 2.6MB

    Learn how to create a stress-free visit for people living with dementia, from signage to being a Dementia Friend.

  • Tips for welcoming people with hearing loss PDF, 5.0MB

    Ensure your business is ‘deaf aware’ by aiding communication and ensuring guest safety for customers with hearing loss.

  • How to welcome autistic people PDF, 0.5MB

    Get practical tips on welcoming and interacting with customers on the autism spectrum, from advance information to low arousal spaces.

  • Marketing your accessibility

    People with accessibility requirements are constantly searching for places to stay and visit that'll meet their individual needs. Make it easier for people to choose your business over others by confidently promoting your accessibility.

    Other resources

    Find even more resources and details of England's Inclusive Tourism Action Group (EITAG).