How it works

We know every minute is precious for tourism businesses, so we’ve made applying to your local tourism awards quick and easy.

sheep in a field with a house in the background

Alex Hare

Complete an application for your local competition using the online portal. All you have to do is answer four* key questions and provide links to your online presence and customer reviews.

Each competition has its own opening and closing dates throughout the year – find your local competition to check when it is open for applications.

First you will need to select one or more categories to apply to. There are two types of categories:

  • ‘Local categories’ - these are only offered by the local competition meaning that recognition is only available at a local level.
  • ‘Core categories’ - these are the categories where overall winners will be put forward to national judging.  These categories use an application form that is consistent across all local competitions. For competitions covering large areas, additional winners may also be eligible to progress.

Following national judging, finalists are invited to the prestigious VisitEngland Awards for Excellence Awards Presentation where the national winners will be announced. 

Apply now!

*for all core categories. Local-only categories may have fewer or more questions.

VisitBritain/Gary Summers
VisitBritain/Gary Summers
VisitBritain/Gary Summers

Tourism Awards Steering Group

The steering group advises VisitEngland on the national categories, eligibility criteria, application forms, scoring matrices and judging guidance for each awards cycle. It currently comprises seven members in addition to VisitEngland:

Robin Barker steering group member
Robin Barker
South West Tourism Awards
Sarah Davies
Cumbria Tourism Awards
Emma Robinson steering group member
Emma Robinson
Remarkable East Yorkshire Tourism Awards
Andrea Sammons steering group member
Andrea Sammons
Enjoy Staffordshire Tourism & Good Food Awards
Janine Williams steering group member
Janine Williams
Leicestershire Promotions Tourism & Hospitality Awards
Caroline Reed
North East England Tourism Awards
Carolyn Knott
Liverpool City Region Tourism Awards

The awards encourage you to compare yourself to others and what they’re offering