Award Winners’ PR Toolkit

Helping tourism businesses make the most of winning an award.

two award winners looking at disbelief at the trophy they are holding

VisitBritain/Gary Summers

Huge congratulations on winning an Award for Excellence. As well as recognising the quality of your product, this win represents an PR opportunity — but only temporarily. 

Media coverage won’t magically ensue: you’ll have to be proactive and tell the right journalists why they should cover your business.

Produced for those who are time-poor and not marketing professionals, this PR Toolkit advises you on how to secure and maximise the media coverage around your award win. It is split into four main sections covering who to contact, what exactly to say, how best to say it and when to say it. You can also read case studies from 2022 winners who have excelled in promoting their award. The final section focuses on potentially working with social media ‘influencers’.

Good luck in making the most of your fantastic award win!