Award Winners’ PR Toolkit
Helping tourism businesses make the most of winning an award.
VisitBritain/Gary Summers
Huge congratulations on winning an Award for Excellence. As well as recognising the quality of your product, this win represents an PR opportunity — but only temporarily.
Media coverage won’t magically ensue: you’ll have to be proactive and tell the right journalists why they should cover your business.
Produced for those who are time-poor and not marketing professionals, this PR Toolkit advises you on how to secure and maximise the media coverage around your award win. It is split into four main sections covering who to contact, what exactly to say, how best to say it and when to say it. You can also read case studies from 2022 winners who have excelled in promoting their award. The final section focuses on potentially working with social media ‘influencers’.
Good luck in making the most of your fantastic award win!
VisitBritain/Gary Summers
Who to contact
An overview of the UK’s media outlets which produce travel content.
Horseshoe Cottage
What to say
How to focus on your unique selling point.
VisitEngland/ProphotoService
How to say it
How best to make your approach, with tips on imagery and a sample press release.
VisitEngland/SimonHadleyPhotography
When to say it
When it is best to make your approach to editors.
VisitEngland/SimonHadleyPhotography
Influencers and other opportunities
How to build a relationship with social media influencers and information on TXGB and the VisitBritain Shop.
