British Premium Collection 2026
Introduction
The British Premium Collection 2026 is your essential guide to Britain’s finest luxury experiences, designed exclusively for travel trade buyers across the Middle East and Asia. It showcases handpicked premium products that highlight Britain’s rich history, world-class culture, and outstanding hospitality.
Inspired by our global Starring GREAT Britain campaign, which uses the power of film and TV to spotlight Britain’s dynamic destinations, this directory features exceptional experiences across London, England, Scotland and Wales. From luxury rail journeys on the Belmond British Pullman to private palace tours, Michelin-starred dining, and exclusive countryside retreats, each experience has been carefully selected to support the development of inspirational bespoke itineraries, enabling you to showcase Britain’s top luxury offerings, elegant stays and unique activities.
