Annual Survey of Visits to Visitor Attractions: Latest results

Each year, we invite all English visitor attractions to take part in an annual survey, recording visitor numbers alongside key information like entrance fees and visitor profiles.

2018 Headline results

The results from this survey are reported annually, providing an overview of the visitor attraction sector.

The full report on the 2018 is available here: 2018 Full Trends Report (PDF, 5MB)

The survey is carried out through a mix of online and postal interviewing. This approach means we're unable to verify results provided by individual attractions beyond a very basic 'sense check'. Read more about our methodology (PDF, 123KB)

Survey users should also be aware that the lists of English attractions included in the report only feature those that choose to participate and make their results public.

The Annual Survey of Visits to Visitor Attractions is an official statistic and is produced in adherence with the Code of Practice for Official Statistics (2009). You can find out more about what this means by visiting Official Statistics

If you have any queries about the survey, get in touch. Results of the survey are published according to our release timetable

RANK Most visited PAID attractions Most visited FREE attractions 

 

Name of attraction

Number of Visitors in 2018

(E) = Estimate

Name of attraction

Number of Visitors in 2018

(E) = Estimate

1

Tower of London

2,855,438

Tate Modern

5,868,562

2

Chester Zoo

1,969,768

British Museum

5,828,552

3

Royal Botanic Gardens, Kew Gardens*

1,858,513

National Gallery

5,735,831

4

St Paul's Cathedral

1,657,446 (E) 

  Natural History Museum (South Kensington)

5,226,320

5

Windermere Lake Cruises, Bowness

1,634,654 

Brighton Pier

4,890,680 (E)

6

Royal Academy of Arts

1,594,140

V&A (South Kensington)

3,967,566

7

Stonehenge

1,555,868

Science Museum

3,174,963

8

Westminster Abbey

1,546,017

 Somerset House

3,143,626

9

Roman Baths and Pump Room

1,302,381

National Portrait Gallery

1,586,451 (E)

10

ZSL London Zoo

1,133,952

British Library

1,437,839

11

Houses of Parliament

1,075,550

World Museum Liverpool

1,416,632

12

RHS Garden Wisley

1,071,088

Tate Britain

1,272,523

13

Eden Project

1,006,928

Serpentine Gallery

1,208,531

14

Bodleian Library

910,806

Imperial War Museum London

1,061,798

15

Blenheim Palace

906,885

MAC Birmingham

1,011,351

16

Longleat

904,714

Museum of Liverpool

962,009

17

Hampton Court Palace

902,584

Horniman Museum and Gardens

926,849

18

Tower Bridge Exhibition

836,654

Merseyside Maritime Museum

897,415

19

Shakespeare's Globe

819,000

Ashmolean Museum

882,494

20

Tatton Park

775,000 (E)

Birmingham Museum and Art Gallery

831,548

*Please note, ALVA data was provided in 2018 for Royal Botanic Gardens, Kew, whereas in some previous years this was provided by a central contact. In all 2018 deliverables, historical data for Royal Botanic Gardens, Kew has been updated to reflect ALVA data.

2018 visitor admission trends