Annual Survey of Visits to Visitor Attractions: Latest results

Each year, we invite all English visitor attractions to take part in an annual survey, recording visitor numbers alongside key information like entrance fees and visitor profiles.

2016 Headline results

The results from this survey are reported annually, providing an overview of the visitor attraction sector.

The full report on the 2016 is available here: 2016 Full Trends Report (PDF, 1.9MB)

The survey is carried out through a mix of online and postal interviewing. This approach means we're unable to verify results provided by individual attractions beyond a very basic 'sense check'. Read more about our methodology (PDF, 123KB)

Survey users should also be aware that the lists of English attractions included in the report only feature those that choose to participate and make their results public.

The Annual Survey of Visits to Visitor Attractions is an official statistic and is produced in adherence with the Code of Practice for Official Statistics (2009). You can find out more about what this means by visiting Official Statistics

If you have any queries about the survey, get in touch. Results of the survey are published according to our release timetable

RANK Most visited PAID attractions Most visited FREE attractions 
  Name of attraction Number of Visitors in 2016 Name of attraction

Number of Visitors in 2016

(E) = Estimate

1 Tower of London

2,741,126

British Museum 6,420,395
2 Chester Zoo 1,898,059 National Gallery 6,262,839
3 Royal Botanic Gardens, Kew Gardens 1,828,956

Tate Modern

5,839,197
4

Flamingo Land Theme Park and Zoo

1,610,556

Brighton Pier

4,650,000 (E)

5

Windermere Lake Cruises, Bowness

1,557,423

Natural History Museum

4,624,113 (E)

6

St Paul's Cathedral

1,519,018

Somerset House

3,443,220

7

Stonehenge

1,381,855 Science Museum 3,245,750
8

Royal Academy of Arts

1,285,595

Victoria and Albert Museum

3,022,086
9

ZSL London Zoo

1,211,279 National Portrait Gallery 1,949,330
10

Westminster Abbey

1,202,000 (E)

British Library 1,496,685
11

RHS Garden Wisley

1,135,976

MAC Birmingham

1,130,030
12

Roman Baths

1,093,856

Serpentine Gallery

1,111,015

13

Drayton Manor Theme Park

1,054,102 (E) 

Tate Britain

1,081,542
14 Colchester Zoo 1,017,023

Imperial War Museum London

1,011,172
15 Eden Project 1,000,363

Discover Greenwich Visitor Centre

936,013 (E)

16

Pleasure Beach, Great Yarmouth

1,000,000

Ashmolean Museum

910,419
17 Houses of Parliament 990,014

Museum of London

856,559
18

Shakespeare's Globe

938,432

Merseyside Maritime Museum

840,675
19

Canterbury Cathedral

903,319 (E)

The Ice Cream Farm

821,462
20

Hampton Court Palace

903,270

Museum of Liverpool

802,722

 

2016 visitor admission trends