Annual Survey of Visits to Visitor Attractions: Latest results

Each year, we invite all English visitor attractions to take part in an annual survey, recording visitor numbers alongside key information like entrance fees and visitor profiles.

2019 Headline results

The results from this survey are reported annually, providing an overview of the visitor attraction sector.

The full report on the 2019 is available here: 2019 Trends Report (PDF, 6.5MB)

Please get in touch if you require an accessible version of the report. Due to file size we are currently unable to upload to this page.

The survey is carried out through a mix of online and postal interviewing. This approach means we're unable to verify results provided by individual attractions beyond a very basic 'sense check'. Read more about our methodology (PDF, 487KB)

Survey users should also be aware that the lists of English attractions included in the report only feature those that choose to participate and make their results public.

The Annual Survey of Visits to Visitor Attractions is an official statistic and is produced in adherence with the Code of Practice for Official Statistics (2009). You can find out more about what this means by visiting Official Statistics

If you have any queries about the survey, get in touch. Results of the survey are published according to our release timetable

RANK Most visited PAID attractions Most visited FREE attractions 

 

Name of attraction

Number of Visitors in 2019

Name of attraction

Number of Visitors in 2019

1

Tower of London

2,984,499

British Museum

6,239,983

2

Royal Botanic Gardens, Kew

2,316,699

Tate Modern

6,098,340

3

Chester Zoo

2,086,785

The National Gallery

6,011,007

4

St Paul's Cathedral

1,716,417

  Natural History Museum (South Kensington)

5,423,932

5

Windermere Lake Cruises, Bowness

1,613,785

Brighton Pier

4,901,221

6

Stonehenge

1,604,248

V&A (South Kensington)

3,992,198

7

Westminster Abbey

1,574,401

Science Museum

3,301,975

8

Roman Baths

1,325,085

 Somerset House

2,841,772

9

Old Royal Naval College

1,264,683

Tate Britain

1,808,637

10

Royal Academy of Arts

1,248,882

National Portrait Gallery, London

1,619,694

11

Canterbury Cathedral

1,241,030

British Library

1,534,860

12

RHS Garden Wisley

1,236,434

The Abbey Gardens and Abbey Ruins

1,228,564

13

ZSL London Zoo

1,157,076

Imperial War Museum London

1,073,936

14

National Museum Royal Navy

1,122,072

MAC Birmingham

993,108

15

Hampton Court Palace

1,072,823

Museum of Liverpool

956,918

16

Houses of Parliament

1,063,501

Horniman Museum and Gardens

952,954

17

Longleat Safari & Adventure Park

1,011,314

Ashmolean Museum of Art and Archaeology

930,669

18

Eden Project

1,010,095

Serpentine Gallery

880,677

19

Blenheim Palace

984,913

Merseyside Maritime Museum

836,980

20

Tower Bridge Exhibition

889,338

Oxford University Museum of Natural History

792,282

 

2019 visitor admission trend

Attraction Category

2018/2019 Change (%)

2017/2018 Change (%)

Total Average +3% +2%
Country Parks (31) <50 +3% +1%
Farms (20) <50 +8% +1%
Gardens (82) +10% *
Historic Houses/Castle (303) +5% -1%
Other Historic Properties (116) +3% *
Leisure/Theme Parks (12) <50 * *
Museums/Art Galleries (380) * +6%
Steam/Heritage Railways (19) <50 +3%

*

Visitor/Heritage Centre (62) +1% -4%
Wildlife Attractions/Zoos (51) +5% -2%
Workplaces (12) <50 +2% +16%
Places of Worship (32) <50 +7% +3%
Other (32) <50 * *

<50 Base size below 50 (please treat with caution)

* % change is under 1% therefore not shown