Annual Survey of Visits to Visitor Attractions: Latest results

Each year, we invite all English visitor attractions to take part in an annual survey, recording visitor numbers alongside key information like entrance fees and visitor profiles.

2017 Headline results

The results from this survey are reported annually, providing an overview of the visitor attraction sector.

The full report on the 2017 is available here: 2017 Full Trends Report (PDF, 4.1MB)

The survey is carried out through a mix of online and postal interviewing. This approach means we're unable to verify results provided by individual attractions beyond a very basic 'sense check'. Read more about our methodology (PDF, 123KB)

Survey users should also be aware that the lists of English attractions included in the report only feature those that choose to participate and make their results public.

The Annual Survey of Visits to Visitor Attractions is an official statistic and is produced in adherence with the Code of Practice for Official Statistics (2009). You can find out more about what this means by visiting Official Statistics

If you have any queries about the survey, get in touch. Results of the survey are published according to our release timetable

*National Portrait Gallery figures revised September 2018 to reflect updated figures

RANK Most visited PAID attractions Most visited FREE attractions 
  Name of attraction Number of Visitors in 2017 Name of attraction

Number of Visitors in 2017

(E) = Estimate

1 Tower of London

2,842,970

British Museum 5,906,716
2 Chester Zoo

1,866,628

Tate Modern

5,656,004
3

Flamingo Land Theme Park and Zoo

1,691,083

National Gallery

5,229,192
4

Windermere Lake Cruises, Bowness

1,611,491

Brighton Pier   

4,684,000 (E)
5

Stonehenge

1,582,532

NHM (South Kensington)

4,434,520
6

St Paul's Cathedral

1,571,197

V&A South Kensington

3,789,748
7

Westminster Abbey

1,547,001

Science Museum

3,251,634
8

Royal Botanic Gardens, Kew Gardens

1,485,337

Somerset House

3,223,350
9

Roman Baths and Pump Room

1,318,976

Tate Britain

1,777,877
10

RHS Garden Wisley

1,143,175

National Portrait Gallery*

1,703,411
11

ZSL London Zoo

1,102,790

British Library

1,426,433
12

Royal Academy of Arts

1,049,962

MAC Birmingham

1,130,186

13

Eden Project

1,024,156 (E)

Imperial War Museum London

992,690
14

Houses of Parliament

1,007,568

Serpentine Gallery

987,092 (E)

15

Hampton Court Palace

984,862

Horniman Museums and Gardens

942,971
16

Drayton Manor Park & Zoo

973,797

Ashmolean Museum

937,568

17

Shakespeare's Globe

924,220

Merseyside Maritime Museum

922,503

18

Blenheim Palace

918,776

The Ice Cream Farm

805,765

19

Tower Bridge Exhibition

812,196

Oxford University Museum of Natural History

768,487
20

Yorkshire Wildlife Park

792,053

Museum of Liverpool

737,120

 

 

2017 visitor admission trends