2015 visitor admission trends
The results from this survey are reported annually, providing an overview of the visitor attraction sector.
The survey is carried out through a mix of online and postal interviewing. This approach means we're unable to verify results provided by individual attractions beyond a very basic 'sense check'. Read more about our methodology (PDF, 123KB).
Survey users should also be aware that the lists of English attractions included in the report only feature those that choose to participate and make their results public.
The Annual Survey of Visits to Visitor Attractions is an official statistic and is produced in adherence with the Code of Practice for Official Statistics (2009). You can find out more about what this means by visiting Official Statistics.
If you have any queries about the survey, get in touch. Results of the survey are published according to our release timetable.
2015 Headline results
| RANK | Most visited PAID attractions | Most visited FREE attractions | ||
|---|---|---|---|---|
| Name of attraction | Number of Visitors in 2015 | Name of attraction |
Number of Visitors in 2015 (E) = Estimate |
|
| 1 | Tower of London |
2,785,249 |
British Museum | 6,820,686 |
| 2 | Westminster Abbey | 1,664,850 | National Gallery | 5,908,254 |
| 3 | Royal Botanic Gardens, Kew Gardens | 1,622,821 | Natural History Museum | 5,284,023 |
| 4 | St Paul's Cathedral | 1,609,325 | Tate Modern | 4,712,581 |
| 5 | Chester Zoo | 1,516,808 | Brighton Pier | 4,600,000 (E) |
| 6 | Windermere Lake Cruises, Bowness | 1,482,899 | Victoria and Albert Museum | 3,888,374 |
| 7 | Flamingo Land Theme Park and Zoo | 1,470,828 | Science Museum | 3,356,212 |
| 8 | Stonehenge | 1,366,765 | Alexandra Park and Palace | 2,800,000 (E) |
| 9 | ZSL London Zoo | 1,265,911 | National Portrait Gallery | 2,145,486 |
| 10 | Drayton Manor Theme Park | 1,210,141 | British Library | 1579570 (E) |
| 11 | Royal Academy of Arts | 1,096,608 | National Maritime Museum | 1,358,964 |
| 12 | RHS Garden Wisley | 1,087,927 | Tate Britain | 1,284,519 |
|
13 |
Roman Baths | 1,044,802 | Imperial War Museum London | 1,102,655 |
| 14 | Colchester Zoo | 964,050 | MAC Birmingham | 1,028,371 |
| 15 | Eden Project | 960,029 | Birmingham Museum and Art Gallery | 909,935 |
| 16 | Canterbury Cathedral | 957,355 | Museum of London | 872,978 |
| 17 | Houses of Parliament | 928,855 | Ashmolean Museum | 848,359 |
| 18 | Tatton Park | 875,000 | Museums Sheffield: Millennium Gallery | 764,639 |
| 19 | Tower Bridge Exhibition | 786,603 | Horniman Museum and Gardens | 758,868 |
| 20 | Royal Observatory Greenwich | 778,865 | Durham Cathedral | 755,000 (E) |
