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VisitEngland

England Visitor Attractions: latest

This annual survey looks at trends in visitor numbers and profiles, entrance fees, employment, sustainability, accessibility by public transport, funding, and marketing and communication. Insights are available by attraction type, entrance fee (paid/free), and region.

Released on: 
12 July 2023

Next release: 
2024 (to be confirmed)

For further information, 

please contact 
research@visibritain.org.

Report highlights

  • Attractions in England reported a 42% increase in the volume of total visits from 2021 to 2022, however, this is still 35% below 2019 levels.
  • Places of Worship and Museums / Art Galleries received the highest increase in visits year on year (117%) and (114%) respectively.
  • The Natural History Museum was the most visited free attraction in 2022, attracting 4.7m visitors, up 196% on 2021.
  • The Tower of London was the most visited paid for attraction in 2022, attracting 2.0m visitors, up 284% on 2021.

View the latest report including data tables

PDF

Annual Attractions Survey 2022 Full Trends Report.pdf

England Visitor Attractions Annual Report 2022

Download (3.33 MB)

Annual Attractions Full Listings 2022.xlsx

England Visitor Attractions Full Listing 2022

Download (191.81 KB)
PDF

Most Visited Top 20 Free and Paid Attractions 2022_England and Regional.pdf

Most Visited Attractions in England by Region, 2022

Download (875.81 KB)

About the survey

The annual trends report provides an overview of the visitor attraction sector using results from a mix of online and postal surveys. This approach means we’re unable to verify results provided by individual attractions beyond a basic ‘sense check’. Read more about our methodology (PDF 487KB).

The lists of English attractions included in the report only feature those that choose to participate and agree to make their results public.

The Annual Survey of Visits to Visitor Attractions is designated as official statistics and follows the Code of Practice for Official Statistics (2022)  set by the Office for Statistics Regulation.