2020 Headline results
The results from this survey are reported annually, providing an overview of the visitor attraction sector.
The full report on 2020 is available here: 2020 Trends Report (PDF, 3.4MB)
Please get in touch if you require an accessible version of the report. Due to file size we are currently unable to upload to this page.
The survey is carried out through a mix of online and postal interviewing. This approach means we're unable to verify results provided by individual attractions beyond a very basic 'sense check'. Read more about our methodology (PDF, 487KB).
Survey users should also be aware that the lists of English attractions included in the report only feature those that choose to participate and make their results public.
The Annual Survey of Visits to Visitor Attractions is an official statistic and is produced in adherence with the Code of Practice for Official Statistics (2009). You can find out more about what this means by visiting Official Statistics.
If you have any queries about the survey, get in touch. Results of the survey are published according to our release timetable.
| RANK | Most visited PAID attractions | Most visited FREE attractions | ||
|---|---|---|---|---|
|
|
Name of attraction |
Number of Visitors in 2020 |
Name of attraction |
Number of Visitors in 2020 |
|
1 |
Royal Botanic Gardens, Kew Gardens |
1,212,855 |
Tate Modern |
1,431,704 |
|
2 |
Chester Zoo |
1,182,652 |
Natural History Museum (South Kensington) |
1,296,763 |
|
3 |
RHS Wisley |
993,516 |
British Museum |
1,275,466 |
|
4 |
ZSL Whipsnade Zoo |
630,772 |
The National Gallery |
1,197,143 |
|
5 |
Tatton Park |
580,000 |
Abbey Gardens and Abbey Ruins, Bury St Edmunds |
1,021,048 |
|
6 |
ZSL London Zoo |
504,351 |
V&A (South Kensington) |
872,240 |
|
7 |
Longleat |
495,037 |
Science Museum |
858,517 |
|
8 |
Westonbirt, The National Arboretum |
484,533 |
Somerset House |
724,310 |
|
9 |
Attingham Park |
483,946 |
Horniman Museum and Gardens |
606,329 |
|
10 |
Tower of London |
447,812 |
Cannon Hall Museum, Park and Gardens |
431,264 |
|
11 |
Cliveden |
430,975 |
Tate Britain |
396,000 |
|
12 |
Eden Project |
424,023 |
Needham Lake and Nature Reserve |
335,272 |
|
13 |
Windermere Lake Cruises, Bowness |
419,574 |
British Library |
334,070 |
|
14 |
Blenheim Palace |
416,494 |
National Portrait Gallery |
313,731 |
|
15 |
Dunham Massey Hall |
388,908 |
Land's End |
286,466 |
|
16 |
Royal Academy of Arts |
385,775 |
Imperial War Museum London |
278,797 |
|
17 |
Wakehurst |
342,545 |
World Museum Liverpool |
271,058 |
|
18 |
Calke Abbey |
334,694 |
Ogden Water Country Park |
270,000 |
|
19 |
Roman Baths |
316,436 |
Ashmolean Museum |
239,134 |
|
20 |
Stonehenge |
314,999 |
National Railway Museum |
222,437 |
