2022 Headline results
The results from this survey are reported annually, providing an overview of the visitor attraction sector.
The full report on 2022 trends is available here: 2022 Trends Report (PDF, 3.4MB)
The survey is carried out through a mix of online and postal survey. This approach means we're unable to verify results provided by individual attractions beyond a very basic 'sense check'. Read more about our methodology (PDF, 487KB).
Survey users should also be aware that the lists of English attractions included in the report only feature those that choose to participate and agree to make their results public.
The Annual Survey of Visits to Visitor Attractions is an official statistic and is produced in adherence with the Code of Practice for Official Statistics (2009).
If you have any queries about the survey, get in touch. Results of the survey are published according to our release timetable.
TOP 10 MOST VISITED FREE ATTRACTIONS IN ENGLAND:
| Rank |
Name of Attraction |
2019 Visitors |
2020 Visitors |
2021 Visitors |
2022 Visitors |
|---|---|---|---|---|---|
| 1 | Natural History Museum | 5,423,932 | 1,296,763 | 1,571,413 | 4,654,608 |
|
2 |
Brighton Pier | 4,901,221 | 4,110,005 | 4,260,485 | 4,632,108 |
| 3 | British Museum | 6,239,983 | 1,275,466 | 1,327,120 | 4,097,253 |
| 4 | Tate Modern | 6,098,340 | 1,431,704 | 1,156,037 | 3,883,160 |
| 5 | National Gallery | 6,011,007 | 1,197,143 | 708,924 | 2,727,119 |
| 6 | Victoria and Albert Museum | 3,992,198 | 872,750 | 857,742 | 2,370,261 |
| 7 | Somerset House | 2,841,772 | 724,310 | 984,978 | 2,346,580 |
| 8 | Science Museum | 3,301,975 | 861,795 | 957,223 | 2,334,930 |
| 9 | Abbey Gardens (Bury St Edmunds) | 1,228,564 | 1,021,048 | 1,276,864 | 1,362,874 |
| 10 | British Library | 1,534,860 | 334,070 | 403,312 | 1,149,070 |
TOP 10 MOST VISITED PAID ATTRACTIONS IN ENGLAND:
| Rank |
Name of Attraction |
2019 Visitors |
2020 Visitors |
2021 Visitors |
2022 Visitors |
|---|---|---|---|---|---|
| 1 | Tower of London | 2,984,499 | 447,812 | 526,379 | 2,019,868 |
|
2 |
Royal Botanic Gardens, Kew Gardens |
2,316,699 |
1,212,855 |
1,966,854 |
1,963,885 |
| 3 | RHS Garden Wisley | 1,236,434 | 993,516 | 1,410,103 | 1,494,709 |
| 4 | Windermere Lake Cruises | 1,613,785 | 419,574 | 1,065,707 | 1,303,609 |
| 5 | St Paul's Cathedral | 1,716,417 | 260,622 | 278,413 | 1,193,888 |
| 6 | Westminster Abbey | 1,574,401 | 221,772 | 163,297 | 1,063,063 |
| 7 | ZSL London Zoo | 1,157,076 | 504,351 | 692,244 | 1,045,289 |
| 8 | Adventure Island Southend | N/A | N/A | 990,000 | 990,000 |
| 9 | Stonehenge | 1,604,248 | 314,999 | 334,087 | 977,316 |
| 10 | Colchester Zoo | 647,727 | N/A | 816,797 | 974,790 |
