Annual Survey of Visits to Visitor Attractions: Latest results

Each year, we invite all English visitor attractions to take part in an annual survey, recording visitor numbers alongside key information like entrance fees and visitor profiles.

2020 Headline results

The results from this survey are reported annually, providing an overview of the visitor attraction sector.

The full report on 2020 is available here: 2020 Trends Report (PDF, 3.4MB)

Please get in touch if you require an accessible version of the report. Due to file size we are currently unable to upload to this page.

The survey is carried out through a mix of online and postal interviewing. This approach means we're unable to verify results provided by individual attractions beyond a very basic 'sense check'. Read more about our methodology (PDF, 487KB)

Survey users should also be aware that the lists of English attractions included in the report only feature those that choose to participate and make their results public.

The Annual Survey of Visits to Visitor Attractions is an official statistic and is produced in adherence with the Code of Practice for Official Statistics (2009). You can find out more about what this means by visiting Official Statistics

If you have any queries about the survey, get in touch. Results of the survey are published according to our release timetable

RANK Most visited PAID attractions Most visited FREE attractions 

 

Name of attraction

Number of Visitors in 2020

Name of attraction

Number of Visitors in 2020

1

Royal Botanic Gardens, Kew Gardens

1,212,855

Tate Modern

1,431,704

2

Chester Zoo

1,182,652

Natural History Museum (South Kensington)

1,296,763

3

RHS Wisley

993,516

British Museum

1,275,466

4

ZSL Whipsnade Zoo

630,772

The National Gallery

1,197,143

5

Tatton Park

580,000

Abbey Gardens and Abbey Ruins, Bury St Edmunds

1,021,048

6

ZSL London Zoo

504,351

V&A (South Kensington)

872,240

7

Longleat

495,037

Science Museum

858,517

8

Westonbirt, The National Arboretum

484,533

Somerset House

724,310

9

Attingham Park

483,946

Horniman Museum and Gardens

606,329

10

Tower of London

447,812

Cannon Hall Museum, Park and Gardens

431,264

11

Cliveden

430,975

Tate Britain

396,000

12

Eden Project

424,023

Needham Lake and Nature Reserve

335,272

13

Windermere Lake Cruises, Bowness

419,574

British Library

334,070

14

Blenheim Palace

416,494

National Portrait Gallery

313,731

15

Dunham Massey Hall

388,908

Land's End

286,466

16

Royal Academy of Arts

385,775

Imperial War Museum London

278,797

17

Wakehurst

342,545

World Museum Liverpool

271,058

18

Calke Abbey

334,694

Ogden Water Country Park

270,000

19

Roman Baths

316,436

Ashmolean Museum

239,134

20

Stonehenge

314,999

National Railway Museum

222,437

 

2020 visitor admission trend

Attraction Category

2019/2020 Change (%)

2018/2019 Change (%)

Total Average -65% +3%
Country Parks (21) <50 -7% +3%
Farms (19) <50 -50% +8%
Gardens (61) -40% +10%
Historic Houses/Castle (274) -57% +5%
Other Historic Properties (88) -74% +3%
Leisure/Theme Parks (9) <10 - *
Museums/Art Galleries (338) -76% *
Steam/Heritage Railways (26) <50 -55%

+3%

Visitor/Heritage Centre (45) -66% +1%
Wildlife Attractions/Zoos (43) -41% +5%
Workplaces (13) <50 -56% +2%
Places of Worship (31) <50 -73% +7%
Other (16) <50 -82% *

<50 Base size below 50 (please treat with caution)

<10 Base size below 10 (no data shown)

* % change is under 1% therefore not shown