Annual Survey of Visits to Visitor Attractions: Archive

Each year, we invite all English visitor attractions to take part in an annual survey, recording visitor numbers alongside other key information like entrance fees and visitor profiles.The results from this survey are reported annually, providing an overview of the visitor attraction sector. See below for an archive of results. 

2021 Report and Listings

2021 Full Trends Report (PDF, 3.6MB) 
2021 Full Attractions Listing (Excel, 6.4MB)
2021 TOP 20 Most Visited Free & Paid Attractions - England overall and by region (PPT, 608KB)
 

2020 Report and Listings

2020 Full Trends Report (PDF, 3.3MB) 
2020 Full Attractions Listing (Excel, 170KB)
2020 TOP 20 Most Visited Free Attractions - England overall and by region (PPT, 220KB)
2020 TOP 20 Most Visited Paid Attractions - England overall and by region (PPT, 220KB)

2019 Full reports

2019 Full Trends Report (PDF, 6.5MB) 
2019 Full Attractions Listing (Excel, 170KB)
2019 Most Visited Free Attractions (PPT, 159KB)
2019 Most Visited Paid Attractions (PPT, 158KB)

2019 Summary tables of most visited attractions by region

London: Free (PPT, 159KB) | Paid (PPT, 158KB)
East Midlands: Free (PPT, 159KB) | Paid (PPT, 158KB)
East of England: Free (PPT, 159KB) | Paid (PPT, 158KB)
North EastFree (PPT, 159KB) | Paid (PPT, 158KB)
North WestFree (PPT, 159KB) | Paid (PPT, 158KB)
South EastFree (PPT, 159KB) | Paid (PPT, 158KB)
South West: Free (PPT, 159KB) | Paid (PPT, 158KB)
West MidlandsFree (PPT, 159KB) | Paid (PPT, 158KB)
Yorkshire & HumberFree (PPT, 159KB) | Paid (PPT, 158KB)

2018 Full reports

2018 Full Trends Report (PDF, 5.0MB)
2018 Full Attractions Listing (Excel, 197KB)
2018 Most Visited 20 Paid Attractions (PDF, 132KB)
2018 Most Visited 20 Free Attractions (PDF, 128KB)

2018 Summary tables of most visited attractions by region

London: Free (PDF, 127KB) | Paid (PDF, 130KB)
East Midlands: Free (PDF, 128KB) | Paid (PDF, 131KB)
East of England: Free (PDF, 127KB) | Paid (PDF, 130KB)
North EastFree (PDF, 128KB) | Paid (PDF, 132KB)
North WestFree (PDF, 129KB) | Paid (PDF, 133KB)
South EastFree (PDF, 128KB) | Paid (PDF, 132KB)
South West: Free (PDF, 129KB) | Paid (PDF, 133KB)
West MidlandsFree (PDF, 129KB) | Paid (PDF, 132KB)
Yorkshire & HumberFree (PDF, 132KB) | Paid (PDF, 136KB)

2017 Full reports

2017 Full Trends Report (PDF, 4.1MB)
2017 Full Attractions Listing (Excel, 157KB)
2017 Most Visited 20 Paid Attractions (PDF, 131KB)
2017 Most Visited 20 Free Attractions (PDF, 127KB)

2017 Summary tables of most visited attractions by region

London: Most visited free attraction - London 2017 (PDF, 127KB) | Most visited paid attraction - London 2017 (PDF, 130KB)
East Midlands: Most visited free attraction - East Midlands 2017 (PDF, 128KB) | Most visited paid attraction - East Midlands 2017 (PDF, 131KB)
East of England: Most visited free attraction - East of England 2017 (PDF, 127KB) | Most visited paid attraction - East of England 2017(PDF, 130KB)
North East: Most visited free attraction - North East 2017 (PDF, 128KB) | Most visited paid attraction - North East 2017 (PDF, 132KB)
North West: Most visited free attraction - North West 2017 (PDF, 129KB) | Most visited paid attraction - North West 2017 (PDF, 133KB)
South East: Most visited free attraction - South East 2017 (PDF, 128KB) | Most visited paid attraction - South East 2017 (PDF, 132KB)
South West: Most visited free attraction - South West 2017 (PDF, 129KB) | Most visted paid attraction - South West 2017 (PDF, 133KB)
West Midlands: Most visited free attraction - West Midlands 2017 (PDF, 129KB) | Most visited paid attraction - West Midlands 2017 (PDF, 132KB)
Yorkshire & Humber: Most visited free attraction - Yorkshire & Humber 2017 (PDF, 132KB) | Most visited paid attraction - Yorkshire & Humber 2017 (PDF, 136KB)

2016 Full reports

2016 Full Trends Report (PDF, 1.9MB) | 2016 Full Attractions Listing (Excel, 185KB) | 2016 Most Visited 20 Paid Attractions (PDF, 121KB)  | 2016 Most Visited 20 Free Attractions (PDF, 118KB)

2016 Summary tables of most visited attractions by region

London: Most visited free attractions - London 2016 (PDF, 118KB) | Most visited paid attractions - London 2016 (PDF, 121KB)

East Midlands: Most visited free attractions - East Midlands 2016 (PDF, 119KB) | Most visited paid attractions - East Midlands 2016 (PDF, 122KB) 

East of England: Most visited free attractions - east of England 2016 (PDF, 118KB) | Most visited paid attractions - East of England 2016 (PDF, 122KB) 

North East: Most visited free attractions - North east 2016 (PDF, 119KB) | Most visited paid attractions - North East 2016 (PDF, 123KB)

North West: Most visited free attractions - North west 2016 (PDF, 120KB) | Most visited paid attractions - North West 2016 (PDF, 123KB)

South East: Most visited free attractions - South East 2016 (PDF, 119KB) | Most visited paid attractions - South East 2016 (PDF, 122KB) 

South West: Most visited free attractions - South West 2016(PDF, 119KB) | Most visited paid attractions - South West 2016 (PDF, 123KB) 

West Midlands: Most visted free attractions - West Midlands 2016 (PDF, 120KB) | Most visited paid attractions - West Midlands 2016 (PDF, 123KB) 

Yorkshire & Humber: Most visited free attractions - Yorkshire & Humber 2016 (PDF, 123KB) | Most visited paid attractions - Yokrshire & Humber 2016 (PDF, 126KB)

2015 Results

2015 Full Trends Report (PDF, 1.3MB) | 2015 Full Attractions Listing (Excel, 163KB) | 2015 Most Visited 20 Paid Attractions (PDF, 141KB) | 2015 Most Visited 20 Free Attractions (PDF, 136KB) 

2015 Summary tables of most visited attractions by region

London: Most visited free attractions - London 2015 (PDF, 131KB) | Most visited paid attractions - London 2015 (PDF, 136KB)  

East Midlands: Most visited free attractions - East Midlands 2015 (PDF, 113KB) | Most visited paid attractions - East Midlands 2015 (PDF, 113KB) 

East of England: Most visited free attractions - East of England 2015 (PDF, 113KB) | Most visited paid attractions - East of England 2015 (PDF, 113KB) 

North East: Most visited free attractions - North East 2015 (PDF, 113KB) | Most visited paid attractions - North East 2015 (PDF, 113KB) 

North West: Most visited free attractions - North west 2015 (PDF, 113KB) | Most visited paid attractions - North West 2015 (PDF, 113KB) 

South East: Most visited free attractions - South East 2015 (PDF, 113KB) | Most visited paid attractions - South East 2015 (PDF, 113KB) 

South West: Most visited free attractions - South West 2015 (PDF, 113KB) | Most visited paid attractions - South West 2015 (PDF, 113KB) 

West Midlands: Most visited free attractions - West Midlands 2015 (PDF, 113KB) | Most visited paid attractions - West Midlands 2015 (PDF, 113KB) 

Yorkshire & Humberside: Most visited free attractions - Yorkshire & Humberside 2015 (PDF, 113KB) | Most visited paid attractions - Yorkshire & Humberside (PDF, 113KB)

2014 Results

2014 Full Trends Report (PDF, 1.3MB) | 2014 Full Attractions Listing (Excel, 195KB)* | 2014 Most Visited 20 Paid Attractions (PDF, 141KB) | 2014 Most Visited 20 Free Attractions (PDF, 136KB)

*This file was updated on 17/08/2015 to replace Hylands House with Hylands Park and update the charge status of a small number of attractions, and on 25/08/2015 to update Old Royal Naval College attractions to remove double-counting.

2014 Summary tables of most visited attractions by region

London (Free) (PDF, 131KB) | London (Paid) (PDF, 136KB) | East Midlands (Free) (PDF, 131KB) | East Midlands (Paid) (PDF, 133KB) | East of England (Free) (PDF, 129KB) | East of England (Paid) (PDF, 136KB) | North East (Free) (PDF, 131KB) | North East (Paid) (PDF, 133KB) | North West (Free) (PDF, 131KB) | North West (Paid) (PDF, 137KB) |South East (Free) (PDF, 131KB) | South East (Paid) (PDF, 136KB) | South West (Free) (PDF, 132KB) | South West (Paid) (PDF, 137KB) | West Midlands (Free) (PDF, 132KB) | West Midlands (Paid) (PDF, 137KB) | Yorkshire & Humberside (Free) (PDF, 129KB) | Yorkshire & Humberside (Paid) (PDF, 137KB)

2013 Results

2013 Full Report (PDF, 1.22MB) | 2013 Full Attractions Listing (Excel, 378KB)* | 2013 Most Visited 20 Paid Attractions (PDF, 138KB) | 2013 Most Visited 20 Free Attractions (PDF, 135KB)

*This file was amended on 15/08/2014 to update a number of records, add in Flamingo Land Theme Park and Zoo, and on 30/09/2014 to add in National Glass Centre.

2013 Summary tables of most visited attractions by region

London (Free) (PDF, 128KB) | London (Paid) (PDF, 136KB) | East Midlands (Free) (PDF, 129KB) | East Midlands (Paid) (PDF, 136KB) | East of England (Free) (PDF, 132KB) | East of England (Paid) (PDF, 135KB) | North East (Free) (PDF, 133KB) | North West (Free) (PDF, 129KB) | North West (Paid) (PDF, 136KB) | South East (Free) (PDF, 129KB) | South East (Paid) (PDF, 135KB) | South West (Free) (PDF, 131KB) | South West (Paid) (PDF, 136KB) | West Midlands (Free) (PDF, 132KB) | West Midlands (Paid) (PDF, 136KB) | Yorkshire & Humberside (Free) (PDF, 129KB) | Yorkshire & Humberside (Paid) (PDF, 136KB)

2012 Results

2012 Summary Report (PDF, 744KB) | 2012 Full Report (PDF, 1.10MB) | 2012 Full attractions listing (Excel, 178KB)* | 2012 Top 20 Paid Attractions (PDF, 132KB) | 2012 Top 20 Free Attractions (PDF, 124KB)

*This file was amended on 23/08/13, 02/09/2013, 16/09/2013 and 18/09/2013 to amend a small number of records and add additional attractions. 

2012 Summary tables of most visited attractions by region

London (Free) (PDF, 124KB) | London (Paid) (PDF, 123KB) | East Midlands (Free) (PDF, 124KB) | East Midlands (Paid) (PDF, 129KB) | East of England (Free) (PDF, 126KB) | East of England (Paid) (PDF, 130KB) | North East (Free) (PDF, 121KB) | North East (Paid) (PDF, 125KB) | North West (Free) (PDF, 124KB) | North West (Paid) (PDF, 131KB) | South East (Free) (PDF, 125KB) | South East (Paid) (PDF, 129KB) | South West (Free) (PDF, 125KB) | South West (Paid) (PDF, 130KB) | West Midlands (Free) (PDF, 127KB) | West Midlands (Paid) (PDF, 130KB) | Yorkshire & Humberside (Free) (PDF, 125KB) | Yorkshire & Humberside (Paid) (PDF, 130KB)

2011 Results

2011 Summary Report (PDF, 810KB) | 2011 Full Report (PDF, 1.38MB) | Full Attractions Listing  (Excel, 447KB) | 2011 Top 20 Paid Attractions (PDF, 135KB) | 2011 Top 20 Free Attractions (PDF, 129KB)

2011 Summary tables of most visited attractions by region

London (Free) (PDF, 128KB) | London (Paid)  (PDF, 130KB) | East Midlands (Free) (PDF, 130KB) | East Midlands (Paid) (PDF, 131KB) | East of England (Free) (PDF, 130KB) | East of England (Paid) (PDF, 131KB) | North East (Free) (PDF, 130KB) | North East (Paid) (PDF, 131KB) |North West (Free) (PDF, 128KB) | North West (Paid) (PDF, 129KB) | South East (Free) (PDF, 129KB) | South East (Paid) (PDF, 130KB) | South West (Free) (PDF, 133KB) | South West (Paid) (PDF, 132KB) | West Midlands (Free) (PDF, 129KB) | West Midlands (Paid) (PDF, 134KB) | Yorkshire & Humberside (Free) (PDF, 130KB) | Yorkshire & Humberside (Paid) (PDF, 127KB)

2010 Results

2010 Full Report (PDF, 4.20MB) | 2010 Top 20 Paid Attractions (PDF, 1.38MB) | 2010 Top 20 Free Attractions (PDF, 1.33MB)

2010 Summary tables of most visited attractions by region

East Midlands (Free) (PDF, 1.33MB) | East Midlands (Paid) (PDF, 1.37MB) | East of England (Free) (PDF, 1.32MB) | East of England (Paid) (PDF, 1.33MB) | London (Free) (PDF, 1.33MB) | London (Paid) (PDF, 1.34MB) | North East (Free) (PDF, 1.34MB) | North East (Paid) (PDF, 1.34MB) | North West (Free) (PDF, 1.34MB) | North West (Paid) (PDF, 1.34MB) | South East (Free) (PDF, 1.33MB) | South East (Paid) (PDF, 1.33MB) | South West (Free) (PDF, 1.33MB) | South West (Paid) (PDF, 1.33MB) | West Midlands (Free) (PDF, 1.33MB) | West Midlands (Paid) (PDF, 1.33MB) | Yorkshire & Humberside (Free) (PDF, 1.33MB) | Yorkshire & Humberside (Paid) (PDF, 1.33MB)

2009 Results

2009 Full Report (PDF, 758KB) | 2009 Top 20 Paid Attractions (PDF, 1.33MB) | Top 20 Free Attractions (PDF, 1.33MB)

2009 Summary tables of most visited attractions by region

East Midlands (Free) (PDF, 1.33MB) | East Midlands (Paid) (PDF, 1.33MB) | East of England (Free) (PDF, 1.33MB) | East of England (Paid) (PDF, 1.33MB) | London( Free) (PDF, 1.32MB) | London (Paid) (PDF, 1.30MB) | North East (Free) (PDF, 1.35MB) | North East (Paid) (PDF, 1.32MB) | North West (Free) (PDF, 1.30MB) | North West (Paid) (PDF, 1.32MB) | South East (Free) (PDF, 1.31MB) | South East (Paid) (PDF, 1.30MB) | South West (Free) (PDF, 1.33MB) | South West (Paid) (PDF, 1.32MB) | West Midlands (Free) (PDF, 1.32MB) | West Midlands (Paid) (PDF, 1.33MB) | Yorkshire & Humberside (Free) (PDF, 1.30MB) | Yorkshire & Humberside (Paid) (PDF, 1.29MB)

2008 Results

2008 Full Report (PDF, 3.99MB) | 2008 Top 20 Paid Attractions (PDF, 2.23MB) | 2008 Top 20 Free Attractions (PDF, 2.24MB)

2008 Summary tables of most visited attractions by region

East Midlands (Free) (PDF, 2.28MB) | East Midlands (Paid) (PDF, 2.24MB) | East of England (Free) | (PDF, 2.24MB) | East of England (Paid) (PDF, 2.24MB)London ( Free) (PDF, 2.25MB) | London (Paid) (PDF, 2.22MB) | North East (Free) (PDF, 2.31MB) | North East (Paid) (PDF, 2.32MB) | North West (Free) (PDF, 2.31MB) | North West (Paid) (PDF, 2.31MB) | South East (Free) (PDF, 2.28MB) | South East (Paid) (PDF, 2.28MB) | South West (Free) (PDF, 2.28MB) | South West (Paid) (PDF, 2.8MB) | West Midlands (Free) (PDF, 2.28MB) | West Midlands (Paid) (PDF, 2.28MB) | Yorkshire & Humberside (Free) (PDF, 2.30MB) | Yorkshire & Humberside (Paid) (PDF, 2.30MB)

2007 Results

2007 Full Report (PDF, 4.32MB) | 2007 Top Paid Attractions (PDF (52.2KB) | 2007 Top Free Attractions (PDF, 50KB)

2007 Summary tables of most visited attractions by region

East Midlands (PDF 55.6KB) | East of England (PDF 56.1KB) | London (PDF 52.1KB) | North East (PDF 55.8KB) | North West (PDF 55.1KB) | South East (PDF 55.0KB) | South West (PDF 55.6KB) | West Midlands (PDF 54.6KB) | Yorkshire (PDF 54.8KB)

2006 Results

2006 Full Report (PDF, 4.91MB) | 2006 Top 20 Paid Attractions (PDF, 26KB) | 2006 Top 20 Free Attractions (PDF, 26KB)

2006 Summary tables of most visited attractions by region

East Midlands (PDF 55.6KB) | East of England (PDF 56.1KB) | London (PDF 52.1KB) | North East (PDF 55.8KB) | North West (PDF 55.1KB) | South East (PDF 55.0KB) | South West (PDF 55.6KB) | West Midlands (PDF 54.6KB) | Yorkshire (PDF 54.8KB)

2000-2005 Results

2005 Full England Report (PDF 915KB) | 2004 Full England Report (PDF, 1.72MB) | 2003 Full England Report (PDF, 1.6MB) | 2002 Full UK Key facts (PDF, 212KB) | 2001 Full UK Key facts (PDF, 169KB) | 2001 Attraction Closures due to Foot & Mouth Disease (PDF, 40KB) | 2000 Full UK Key facts (PDF, 134KB)