Our performance

Our funding

The past year has seen VisitBritain/VisitEngland deliver for British tourism.

In addition to our core grant-in-aid of £19.5 million for VisitBritain and £7 million for VisitEngland, we have continued to benefit from GREAT funding, working alongside the Department for International Trade, the British Council and the Foreign and Commonwealth Office. That pot of money is essential to us, providing us with an additional £22.1 million to market Britain as a GREAT place to visit.

Working together to generate additional visitor spend

In 2017/18, our international and domestic marketing activity generated £1 billion of additional visitor spend across the nations and regions of Britain.

This means that for every £1 invested in us, an additional £25 is spent and benefits the economy.

2017/18 also saw us continue to build on powerful partnerships, generating £13 million in private sector investment across our activity.

Our strategic priorities in 2017/18

£1 billion of additional visitor spend was generated throughout Britain thanks to our domestic and international activity

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For every £1 invested in us, a visitor spends £25 in the UK

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