2016/2017 Highlights

Our performance

Domestic and international visitors spent an additional £872m as a result of our activity in 2016/17. Read more.

Chairman's foreword

Collaborative working is central to our strategy to deliver an ever more appealing and competitive tourism offering for international and domestic tourists.

CEO statement

Driving the economic value of tourism and delivering growth across the nations and regions of Britain.

Powering tourism growth through partnerships

Partnering with global brands and industry organisations to boost British tourism. Find out more.

Roman Baths

Developing world-class English tourism product

Learn how the Discover England Fund is driving development of England’s tourism product.

Building the value of business events

Learn about the work we’re doing to bring global business events to Britain.

Showcasing Britain to the world

Inspiring international marketing campaigns, digital content and PR activity that showcases Britain to the world.

Developing our strategy to be the leading digital tourism agency by 2020

Our marketing, digital and partnership strategies increased visits and spend and showcased the nations and regions of Britain at home and abroad. Find out more.

Helping businesses export through trade and retail

Building Britain’s presence at leading tradeshows and enhancing our retail platforms to drive visits and increase profitability.

Literary Map of Britain

Stimulating domestic tourism

Our domestic marketing and PR delivers cross-channel coverage to inspire Brits to holiday at home. Find out more.

Building product development and distribution capability

This year we developed and distributed new bookable products and itineraries to make Britain easier to explore and enjoy for visitors.

About us

Who we are and what we do

Developing word-class English tourism product and inspiring the world to explore the nations and regions.

Our global network

Understanding markets and customers through our worldwide network.

Our board and senior team

Meet the BTA board, VisitEngland advisory board and the VisitBritain/VisitEngland senior team (as at October 2017).

Inbound tourism performance

England’s domestic tourism performance

A trusted advisor to Government and industry

English tourism events

Supporting English tourism development and growth