Domestic and international visitors spent an additional £872m as a result of our activity in 2016/17. Read more.
Collaborative working is central to our strategy to deliver an ever more appealing and competitive tourism offering for international and domestic tourists.
Driving the economic value of tourism and delivering growth across the nations and regions of Britain.
Our marketing, digital and partnership strategies increased visits and spend and showcased the nations and regions of Britain at home and abroad. Find out more.
Building Britain’s presence at leading tradeshows and enhancing our retail platforms to drive visits and increase profitability.
Our domestic marketing and PR delivers cross-channel coverage to inspire Brits to holiday at home. Find out more.
This year we developed and distributed new bookable products and itineraries to make Britain easier to explore and enjoy for visitors.
Partnering with global brands and industry organisations to boost British tourism. Find out more.
Learn how the Discover England Fund is driving development of England’s tourism product.
Learn about the work we’re doing to bring global business events to Britain.
Inspiring international marketing campaigns, digital content and PR activity that showcases Britain to the world.
Developing word-class English tourism product and inspiring the world to explore the nations and regions.
Understanding markets and customers through our worldwide network.
Meet the BTA board, VisitEngland advisory board and the VisitBritain/VisitEngland senior team (as at October 2017).