2022 tourism forecast

The annual VisitBritain forecast for the volume and value of inbound tourism to the UK is issued towards the end of each year. We are updating this page more regularly at the present time to reflect the impact of COVID-19 on inbound tourism to the UK. (Forecast last updated November 17th, additional commentary added November 29th.)

 

Inbound forecast for the UK:

Update November 29th: the below forecasts were run just before the Omicron COVID variant was discovered. At time of writing the outlook is highly uncertain but it is very likely that the 2021 forecast will be revised downwards slightly and the 2022 forecast revised downwards more significantly in subsequent updates, dependent on the progression and severity of the new variant.

 

2021 forecast

At time of writing data from the International Passenger Survey is available for the first half of the year (January to June). However, due to COVID restrictions the IPS data was only collected at airports, not at ferry ports or the tunnel. There were 471,000 inbound visits to the UK in the first half of 2021 amongst air passengers (97% down on 2020), with these visitors spending £634 million (down 94%). You can find more detail on the latest 2021 figures here and on 2020 data here.

Our latest central scenario for inbound tourism for the full year 2021 is for 7.7 million visits, a 31% decline on 2020 and 19% of the 2019 level; and £6.9 billion to be spent by inbound tourists, representing growth of 11% on 2020 although still only 24% of the 2019 level. The increase in spend in 2021, despite the fall in visits, is driven by the large increase in spend per visit recorded by IPS data in the first half of the year, a result of a much higher average length of stay. This effect is forecast to ease although not disappear as a more normal visitor pattern emerges in the second half of the year.

Flight bookings data suggests that inbound visitor numbers picked up in the second half of the year, although by year end we still expect total visitor numbers to be less than half of pre-COVID levels.

Our forecast for 2021 is for 5.8 million visits from Europe, 21% of 2019 levels, with these visitors spending £3.7 billion; and 1.9 million visits from long haul markets, 14% of 2019 levels, with these visitors spending £3.2 billion.

 

2022 forecast: 

Inbound visits are forecast to increase to 24.0 million, and spending to £19.2 billion. These are 59% and 67% respectively of the visits and spend levels seen in 2019.

Visit numbers, relative to pre-COVID baseline levels, are forecast to increase slowly in the spring and more substantially in the summer. The general direction is assumed to be upwards, contingent on travel restrictions not being tightened significantly from current levels, as well as a gradual return of traveller confidence.

By the end of 2022 we are forecasting visits to have recovered to around 68% of pre-COVID levels. We expect that it will take a few years for visit numbers to return to 2019 levels.

Visits from Europe are forecast to recover a little quicker than long haul in the aggregate, although there will significant variation within long haul markets in particular; strong booking numbers have been seen recently from some long haul regions (e.g. North America) while some other regions will lag.

We expect spend per visit to remain higher than the pre-pandemic norm, due to longer average length of stay as well as higher prices.

Forecasting at this time is difficult, given the fast-moving situation and the unique circumstances. Events are moving fast during the COVID-19 pandemic and the outlook can change daily. We stress that this central scenario is merely one possible outturn and involves several assumptions and simplifications due to the fast-moving and uncertain situation. VisitBritain’s central scenario forecasts therefore reflect a snapshot in time based on current understanding and a set of assumptions. Subsequent developments could change the outlook.

We will revise our inbound forecast again throughout 2022.

 

We are also aiming to issue a new domestic forecast towards the end of 2021.

For insights on domestic tourism prospects please refer to our consumer sentiment tracker.