Context
The British Tourist Authority (BTA) is the national tourism agency and an accredited non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE). The British Tourist Authority is a global organisation with 300+ people based in 19 different countries and has a diverse culture.
We play a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy, maintaining distinct activities to develop and market English tourism.
We are currently seeking a motivated and proactive PR Manager to join the VisitEngland PR team to help us spread the word through domestic media and influencer engagement on the array of amazing tourism experiences and destinations across the country, from our creative cities to our inspiring coast and countryside.
This is an exciting time to join the team as we revitalise our brand and uncover fantastic stories to engage our consumers and ensure they put a trip in England high up on their bucket list.
Main purpose of the role
To work with the Senior Digital Editor QA and the Digital Editor QA in the creation of engaging, data led/optimised content across multiple channels, in line with the digital transformation content strategy and VisitBritain’s objectives.
Additional tasks include:
- Sourcing imagery and assets.
Building productive, collaborative working relationships with internal and external teams; including PR, Social, Digital, Analytics, Corporate Comms, DMOs and Strap Partners.
For more information, please refer to the job description. If you have any questions on the role, please contact us on recruitment@visitbritain.org
The application window will close at 23:55 (UK Time) on 28 October 2021.
