Accessibility Statement for the VisitBritain Industry website

Photo by: VisitBritain/TAG

Graphics for accessibility statement

Accessibility Statement

This accessibility statement applies to the VisitBritain website at  www.visitbritain.org. 

This website is run by the British Tourist Authority t/a VisitBritain. We want as many people as possible to be able to use this website. For example, that means you should be able to:

  • change styling using in-browser settings.
  • zoom in up to 400% without the text spilling off the screen and without content being truncated or overlapping
  • navigate most of the website using just a keyboard
  • navigate most of the website using speech recognition software
  • skip to the main content when using a screen reader or navigating with the keyboard.
  • listen to most of the website using a screen reader (including the most recent versions of JAWS, NVDA and VoiceOver)

We’ve also made the website text as simple as possible to understand.

AbilityNet has advice on making your device easier to use if you have a disability.

How accessible this website is

We know some parts of this website are not fully accessible:

  • Some decorative content is conveyed to screen reader users.
  • There are non-descriptive links present on some pages.
  • There are videos present which contain text on screen which does not have an alternative method of accessing.
  • Some video content is not fully accessible, including information that is conveyed visually.
  • There is visually hidden content which is not programmatically hidden from users of assistive technology.
  • There are combinations of text and non-text content and background colour which do not have sufficient colour contrast.
  • Some pages have content that is not clearly written.
  • Some content includes instructions that rely on sensory characteristics, such as visual or positional references, which may not be accessible to all users.
  • Some PDF documents are not fully accessible, including issues with document structure, tagging, headings, lists, tables, reading order, tab order and keyboard navigation.
  • Some PDF documents do not have descriptive document titles.
  • Some images do not have good alternative text. 
  • Some acronyms and abbreviations are not expanded or explained when first used.

Documents

  • The website contains approximately 1000 PDFs and office documents. We are gradually replacing or removing any inaccessible documents created since 23 September 2018.

Webforms

  • In the forms, the inline error messages are not programmatically associated with the corresponding input field. Also, the inline error messages are hidden from assistive technologies. WCAG 2.1 SC 1.3.1  (Info and Relationships)

Interactive visualisations

  • A few pages in the Research Insights section contain interactive visualisations of International Passenger Survey data that are not fully accessible. These are implemented using Microsoft PowerBI and we are currently working on improvements to them. We have provided the data in several other formats and are working to improve the offering.

What to do if you cannot access parts of this website

If you require any content on this website in a more accessible format, such as a PDF, please contact us using the details below.

More accessible formats may include large print, Easy Read, audio recording and Braille.

We’ll consider your request and get back to you within ten days. 

Reporting accessibility problems with this website

We’re always looking to improve the accessibility of this website. If you find any problems not listed on this page or think we’re not meeting accessibility requirements.

Enforcement procedure

The Equality and Human Rights Commission (EHRC) is responsible for enforcing the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 (the ‘accessibility regulations’). If you’re not happy with how we respond to your complaint, contact the Equality Advisory and Support Service (EASS).

Technical information about this website’s accessibility

The British Tourist Authority is committed to making the VisitBritain Industry website accessible, in accordance with the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018.

Compliance status

The website has been tested against the Web Content Accessibility Guidelines version 2.2 AA standard.  

This website is partially compliant with the Web Content Accessibility Guidelines version 2.2  AA standard, due to the non-compliances and exemptions listed below.

Non-accessible content

The content listed below is non-accessible for the following reasons.

  • In some cases, the same image is used in different contexts and may be decorative in one place but informative in another. As a result, some decorative images may be exposed to screen reader users, including alternative text that is not intended to be read aloud. This does not meet WCAG 2.2 Success Criterion 1.1.1 (Non-text Content). We are working to improve this and ensure images are correctly identified for assistive technologies.
  • Some links are not descriptive of their purpose or destination. This fails WCAG 2.2 success criteria 2.4.4 (Link in Purpose (In context)). 
  • Some text information is not marked up in a way to clearly convey the appropriate information for all users. This fails WCAG 2.2 success criteria 1.3.1 (Info and Relationships).
  • Information conveyed in a video is not accessible for all users. This fails WCAG 2.2 success criteria 1.2.1 (Audio-only and Video-only (Pre-recorded)), 1.2.3 (Audio Description or Media Alternative (Pre-recorded)), 1.2.5 (Audio Description (Pre-recorded)), and 1.2.8 (1.2.8 Media Alternative (Pre-recorded)).
  • The Google reCAPTCHA component used on some pages contains “Privacy” and “Terms” links provided directly by Google. These link texts cannot be modified and do not warn users that they open in a new tab, as this is third-party content outside our control. This fails WCAG 2.2 success criteria 2.4.4 (Link Purpose), 2.4.9 (Link Purpose (Link Only)), and 3.2.5 (Change on Request).

This statement will be updated regularly with timings of fixes. If you require any material on the website in an accessible format, please contact . [email protected]

Disproportionate burden

In April 2025 we received an accessibility test report for the full website, and we are evaluating the findings to determine the roadmap for fixing the issues and whether we will need to use the disproportionate burden exemption or not. 

Some accessibility issues with video content relate to the current video player. As we are planning to replace the media player as part of the replacement and integration of our digital asset management (DAM) system, we plan to address these issues as part of this work.

We will update this statement as the work progresses and remediation timings are confirmed.

Content that’s not within the scope of the accessibility regulations

Office file formats published before 23rd September 2018 are exempt from the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 (but not from WCAG), unless such content is needed for active administrative processes relating to the tasks performed by the public sector body. 

What we’re doing to improve accessibility

We have implemented training for relevant staff, developed documentation, checklists, and resources to help us meet accessibility requirements and improve the digital experience for all visitors to our website. We will continue to perform accessibility audits in the future as we develop this website further.

Preparation of this accessibility statement

This statement was prepared on 14th August 2026.

This website was last tested on 14th August 2026. The test was carried out by Digital Accessibility Centre Ltd.

Testing included a manual WCAG 2.2 audit which also included disabled user testing, and automated testing.  

Testing was conducted on a representative subset of pages that contain examples of the most common layouts, components, and features, including:

  1. The header and footer.
  2. Important “unique pages”.
  3. Pages with text content.
  4. Pages with informational images, images of text and video content.
  5. Interactive elements such as forms, tabbed interfaces, carousels, hide / reveal functionality, and content filtering.  

We will conduct further rounds of fixing and retesting until all the WCAG non-conformances have been fixed. 

Feedback and contact information

We’re always looking to improve the accessibility of this website. If you find any problems not listed on this page or think we’re not meeting accessibility requirements, contact: