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Commissioned research to understand international consumer sentiment towards international travel during the COVID-19 pandemic.

Discover the importance of Britain’s food and drink offering to its visitor economy, and its perception overseas.

This report reveals the types of transport used by inbound visitors during their stay in Britain.

Discover the importance of football to inbound tourism in Britain – including volume, value and market-specific trends from the IPS and ad-hoc research.

This large-scale study (MIDAS for short) looks at international travellers’ motivations, influences on their holiday decision-making, their perceptions of Britain, and attitudes towards sustainable tourism.

Discover what types of activities and experiences domestic and inbound consumers are looking for while in England. And how these affect their choice of holiday destination.

Access past research on product development, visitor behaviour, international tourism and more.

Find out where UK residents are likely to take short breaks and holidays, both within the UK and abroad. Get insights on the impact of current barriers to travel and how these evolve over time.

Britain is recognised as a world class destination for culture and heritage and these aspects of the British holiday offer are repeatedly identified as major draws for overseas visitors in our research.

This report shows the UK results of the latest annual Anholt Nation Brands Index study, which ranks 50 nations on a range of attributes including some relating to tourism, culture and people.