Italy
Visitor characteristics
- Almost half of Italian visitors are aged under 35
- Nearly 60% of holiday visitors are making a repeat trip to Britain (excluding British nationals)
- Most visitors to Britain live in or around Milan or Rome
- 93% of visitors are either ‘very’ or ‘extremely’ likely to recommend Britain for a holiday or short break
Popular activities
Sightseeing of Famous Buildings/ Monuments
Visited a Pub
Went Shopping
Global context
| Measure | 2016 |
|---|---|
| International tourism expenditure (US$bn) | 25.0 |
| Global rank for international tourism expenditure | 9 |
| Number of outbound visits (m) | 31.3 |
| Most visited destination | France |
Key demographic and economic data
| Measure | 2017 |
|---|---|
| Population (m) | 60.9 |
| GDP per capita PPP (US$) | 34,011 |
| Annual average GDP growth over past decade (%) | -0.5 |
| Annual average GDP growth in the past year (%) | 1.6 |
Resources
Italy market profile
Read about the preferences of Europeans towards tourism. Published March 2015
Find out where visitors from Italy to the UK reside in their own country. Published 2014
More resources
Italy market snapshot
Learn more about the role culture plays for Italian visitors. Published 2016
Exchange rate
1 GBP = 1.1169 EUR
As of 16 August 2018
Retrieved from the Bank of England
