Italy

Visitor characteristics
- 37% of Italian visits are made by visitors aged under 35
- Nearly three-in-five of holiday visitors are making a repeat trip to Britain (excluding British nationals, within ten years)
- Most visitors to Britain live in or around Milan or Rome
- 97% of departing visitors (excluding British nationals) are either ‘likely’ or ‘extremely likely' to recommend a visit to Britain
Popular activities
Global context
Measure | 2019 |
---|---|
International tourism expenditure (US$bn) | 30.3 |
Global rank for international tourism expenditure | 10 |
Number of outbound visits (m) | 35.8 |
Most visited destination | France |
Key demographic and economic data
Measure | 2021 |
---|---|
Population (m) | 59.3 |
GDP per capita PPP (US$) | 38,156 |
Annual average GDP growth over past decade (%) | -0.3 |
Annual GDP growth (%) | 6.2 |