Italy
Visitor characteristics
- 41% of Italian visits are made by visitors aged under 35
- Nearly 60% of holiday visitors are making a repeat trip to Britain (excluding British nationals, within ten years)
- Most visitors to Britain live in or around Milan or Rome
- 97% of departing visitors (excluding British nationals) are either ‘likely’ or ‘extremely likely' to recommend a visit to Britain
Popular activities
Sightseeing of Famous Buildings/ Monuments
Visited a Pub
Went Shopping
Global context
| Measure | 2017 |
|---|---|
| International tourism expenditure (US$bn) | 27.7 |
| Global rank for international tourism expenditure | 10 |
| Number of outbound visits (m) | 32.0 |
| Most visited destination | France |
Key demographic and economic data
| Measure | 2018 |
|---|---|
| Population (m) | 60.5 |
| GDP per capita PPP (US$) | 34,535 |
| Annual average GDP growth over past decade (%) | -0.3 |
| Annual average GDP growth in the past year (%) | 0.8 |
Resources
Italy Market Profile (PDF 3.28MB)
Italy Market Snapshot (PDF, 3.41MB)
Italy Aviation Profile (PDF, 696KB)
More resources
Find out where visitors from Italy to the UK reside in their own country (Excel, 172KB, Published 2014)
Read about the preferences of Europeans towards tourism (PDF, 1.65MB, Published March 2015)
Learn more about the role culture plays for Italian visitors (PDF, 3.14MB, Published 2016)
Exchange rate
1 GBP = 1.1541 EUR
As of 17 April 2019
Retrieved from the Bank of England
