Get involved in our international marketing

Learn how we reach and target our customers through our PR strategy, our content guidelines and VisitBritain Images. You can download our toolkits and guidelines and learn how you can work with us. 

Global PR Strategy 

Our Global PR Strategy outlines the role of Global PR including amplfying our marketing campaigns, repositioning Britain, driving coverage and measuring the results, PR's place on the customer journey, how we prioritise customer segments, our PR priorities and KPIs. Download our Global PR Strategy (PDF, 1.8MB) 

VisitBritain Asset Library 

In May 2022 we relaunched our online Asset Library which hosts images and footage that can be used by third parties when they are promoting Britain for tourism-related purposes. Register for the Asset Library here

We are always adding images to our brand library and look for images from across Britain, download our brand asset guidlines (PDF, 6.7MB) to understand the types of images we are looking for in our I Travel for campaign. 

Content guidelines 

We have redefined and changed the way we look at and speak to our customers, we have created a guide that gives you insights into the principals we follow to create content that will inspire our audiences. The guide includes information on our brand proposition and digital principles, content objectives and strategy, our global audience, how we talk, our channels and best practice. to learn more download our content guidebook (PDF, 3.9MB)