English Tourism Week 2023

An annual celebration of English tourism. English Tourism Week highlights the importance, value and vast contribution of the sector makes to the UK economy to stakeholders including, government, MPs and ministers.


VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. The week provides an essential opportunity to raise awareness of the sector to key stakeholders including MPs, with VisitEngland working to support English destinations with political engagement nationally, regionally and locally, and the recovery of the sector.

Making up 80% of the UK’s visitor economy, English tourism in 2019 generated over £100 billion a year and supported 2.6 million jobs and is a major employer of school leavers and young people, as well as an incubator for entrepreneurs and innovation. It provides a spotlight to put tourism front of mind with key stakeholders and showcase the amazing work that goes on each and every day to build strong and resilient destinations. Local MPs will be supported with the information they need to understand just how important tourism is in their local area. 

English Tourism Week can:

  • Provide an opportunity to engage with your local stakeholders such as local MPs to bring attention to tourism’s contribution in your area
  • Increase awareness amongst domestic and overseas visitors of the value and quality of the English tourism offer and encourage domestic travel.

Download the new industry toolkit

A toolkit of assets and logos is available below for you to get involved in the campaign. 

Standalone ETW logo, slogan and guidelines

Ready to use assets with imagery

Create your own asset templates

Don't forget to share the date on your social media channel along with the hashtag #EnglishTourismWeek23 and tag us @VisitEnglandBiz! 

On #throwbackthursdays feel free to share photos and memories of your favourite holidays in England to celebrate the times and places we love!

MP Toolkit

  • Access the MP toolkit for engagement with local stakeholders including MPs, media and parliament. 

Tourism Superstar

Find out more about Tourism Superstar. Winner will be announced during English Tourism Week 17-26 March 2023.

HM King Charles III is Patron of English Tourism Week 

Watch the King's message which he recorded in 2016: 

Sign up for updates

Get the latest news and updates on English Tourism Week and Tourism Superstar straight to your inbox with our fortnightly industry enewsletter.

English tourism touches everyone – visitors, residents, businesses and destinations. It is one of the few sectors active in every part of the country.