Learning and development hub
Essential support for Britain business events partners
Bringing a business event to Britain
This guide contains frequently asked questions to support our European partners in organising events here in Britain, including information on items such as visas, links to rules on sales and promotion, VAT, freight and healthcare.
Business events target segments
Discover Britain’s main target audiences for business events – including key requirements, decision makers, buyer journey and average delegate spend.
Sustainable Development Goals
SDGs Toolkit: Pathway to Progress
This document is designed to inspire action that will help the Business Events sector align more closely with the UN SDGs and embed them in our everyday ways of working.
What is set out here is not finite or a direction; it's a vision to help event strategists, destinations, venues, and suppliers think about where they align and what action can be taken. This is your journey!
Environmental sustainability
Sustainability guides
Helping you plan sustainable, low carbon events with practical tips and action points.
Sustainability checklists
Evaluate the eco credentials of your event from every angle – including food, energy, water, production and travel. These simple yet effective checklists are designed to help you make more sustainable choices.
How to be a responsible delegate
Encourage delegates to leave a positive impact, with five key actions for a greener experience. This friendly and practical guide covers transport ideas, things to bring, sustainability success stories – and more. A useful tool for sharing pre-event.
Sustainability in Practice - A Pathway For Venues
An action-focused guide helping to support meetings and event venues in the transition to Net Zero
Legacy & Positive Impact
Legacy & Impact Toolkit
This guide is designed to support city convention bureaus and large event venues, helping to embed positive impact strategies into event design whilst making sustainable choices, working in partnership with their clients and regional stakeholders.
For a more technical assessment with direct event indicators, we developed a VisitBritain BE Impactful Framework©, in order to help you track and measure your impact. The framework builds on guidance from the toolkit and enables you to apply event impact strategies according to eight capitals (Natural, Built, Social, Human, Intellectual, Cultural, Financial and Political) and the United Nations Sustainable Development Goals (UN SDGs). Access to this resource is limited to UK destination, venues and PCOs; please do get in touch with the team to receive a copy.
For an easier and more straightforward piece, please refer to our SGDs Toolkit: A Pathway to Progress above, offering a vision to help event strategists, destinations, venues, and suppliers consider how they can align with these crucial global goals and the actions they can take.
Diversity & Inclusion
Diversity, Equity and Inclusion (DEI) Pathway
Understand more how to embed diversity, equity and inclusion into your event design. The framework gives wider definitions and best practices in understanding DEI. It explores the relevance within event transformation and offers practical advice to support organisations and event teams to accelerate positive change.
VisitEngland Accessible and Inclusive Tourism Toolkit for Businesses
Accessible tourism can help businesses in many ways by tapping into under-served and growing markets, differing customer groups and local communities. Our VisitEngland Accessible and Inclusive Tourism Toolkit offers practical hints and tips to help destinations and attractions move forward inclusively.
Sector strengths
Read about Britain’s business strengths in high performing sectors to attract quality attendance.
Advanced manufacturing and engineering
Discover Britain’s proud industrial heritage and uncover how it continues to play a vital role in manufacturing and engineering development.
Creative industries
From film to fashion, pop culture to literature, design to digital and gaming to event production, Britain is a global leader in creative industries.
Education
Home to world leading educational institutions and research centres, uncover Britain’s rich heritage in academia.
Energy
Learn how the country is leading the charge in energy diversification and transformation towards net zero.
Finance and professional services
Britain is a global finance hub, leading the way in banking and investment, insurance, green finance and fintech.
Food and drink
Britain is renowned as a lead innovator in the food and drink sector, employing people in all areas of the country.
Healthcare and life sciences
The location of multiple medical and scientific discoveries and advancement, Britain boasts a strong history in healthcare and life sciences.
Smart cities
Britain is creating more technologically enabled and sustainable cities to live and visit across the country, positioning itself as a genuine research and innovation powerhouse.
Technology
Britain is one of the world’s premier locations for technology of all kinds, leading innovation and pioneering the digital revolution across all corners of the country.
International market profiles
Belgium MICE Market Profile
Profile of the business events market in Belgium. Last updated June 2024. (PDF, 1.9 MB)
Canada MICE Market Profile
Profile of the business events market in Canada. Last updated July 2022. (PDF, 347.2 KB)
France MICE Market Profile
Profile of the business events market in France. Last updated June 2024. (PDF, 1.96 MB)
Germany MICE Market Profile
Profile of the business events market in Germany. Last updated June 2024. (PDF, 1.87 MB)
USA MICE Market Profile
Profile of the business events market in the USA. Last updated July 2022. (PDF, 443 KB)
