‘Introduction To PR’ Toolkit
Intended for managers or employees at English, tourism-focused SMEs (small or medium-sized enterprises) who are not marketing professionals, this PR Toolkit advises you on how to secure media coverage in a time-efficient manner.
It divides into four main sections: who to contact, what exactly to say, how best to say it and when to say it. Two additional sections then cover the incorporation of social media and ‘influencers’, plus suggestions on how best to evaluate or measure your PR campaign.
Included throughout are case studies from SMEs who have successfully scored media coverage without spending lots of time or money.