Award categories

Whatever your tourism business, there is a category for you. From small B&Bs to large attractions, from historic houses to gin-tasting experiences, we want to recognise the best of England’s tourism industry.

castle overlooking a beach

VisitBritain/Yin Sun Photography

You can apply for as many categories as you wish, subject to the eligibility criteria. There are two types of categories:

  1. Business type categories e.g. Small Hotel of the Year, designed to find the best businesses in each sector
  2. Market-led categories e.g. Accessible and Inclusive Tourism Award, designed to highlight any type of tourism business that really understands their target audience

The core categories are set by the Tourism Awards Steering Group and are reviewed annually to reflect latest industry structure and market trends.

The overall winners of these categories at local level are automatically put forward for national judging, culminating in the national VisitEngland Awards for Excellence event. 

You must enter your local tourism awards competition for the opportunity to progress to national judging.

Read more information on how the awards process works.

It was the highlight of my career…I didn’t stop smiling for a week