England Hotel Occupancy: latest

Hotel room occupancy for October 2025 was 82%, on par with October 2024. However, room supply fell by 3.9% year on year, whilst demand declined slightly more, by 4.7% highlighting the slight downturn. Year to date (Jan-Oct) occupancy for 2025 was 79%, on par with the same period for 2024.

Observing forward looking occupancy for the rest of 2025. As of the 9th November, occupancy rates committed so far for November 2025 were 64%, followed by 33% for December 2025. These rates will rise as the month matures and more bookings are made. 

Average Daily Rates for England increased by 1% in October 2025 to £165, with RevPAR (Revenue per Available Room) remaining flat compared to October 2024 at £134, both sitting below the rate of inflation for October (3.6%). ADR for England excluding London was £104 (+2%), and RevPAR was £82 (+1%).

Regionally, the South West recorded the greatest increase in occupancy compared to October 2024, rising by 4pp. In contrast, the East of England saw the biggest year on year decline (-4pp) followed by the North East (-3pp) and Yorkshire & Humberside (-3pp).

The smaller hotels had another consecutive month of decline in occupancy, down 2% to 76% in October 2025.

Every month, the England Occupancy Survey (EOS) measures bedroom occupancy across the serviced accommodation sector. This includes mostly hotels, with a very small proportion of serviced apartments and larger B&Bs/guesthouses.

As well as occupancy levels for the country as a whole, results are also available by region.

In May 2024, a change of suppliers was made to the hotel occupancy data. The data in this report is now provided by Amadeus, a hotel market data company, from their constantly growing panel of hotels across the UK. To allow a meaningful comparison of year on year trends, VisitEngland has included historical data from Amadeus’ own panel in the reports from May 2024 onwards. The historical data displayed in these reports is not consistent with reports published prior to the May-August 2024 report

Between June 2017 and April 2024, occupancy data was collected using a syndicated panel provided by STR, a hotel market data and benchmarking company. To allow a meaningful comparison of year on year trends, VisitEngland and STR have included historical data from STR’s own panel in the reports from June 2017 onwards. The historical data displayed in these reports is not consistent with reports published prior to the June 2017 report.

The England Hotel Occupancy Survey is designated as official statistics and follows the Code of Practice for Official Statistics (2022)  set by the Office for Statistics Regulation.

All previous reports can be found on the VisitEngland website Archive page