England Hotel Occupancy: latest

Hotel room occupancy for February 2026 was 74%, on par with February 2025.

Observing forward looking occupancy for the first few months of 2026. As of the 13th March, occupancy rates committed so far for March 2026 were 58%, followed by 28% for April 2026 and 19% for May. These rates will rise as the month matures and more bookings are made.

Average Daily Rates and RevPAR for England both rose 4%, reaching £140 and £104 respectively compared to February 2025.

Regionally, the South West and North West England recorded the largest year-on-year increase in occupancy, up by 3pp and 2pp respectively. In contrast, many regions saw declines with North East down by 3pp year on year. All regions saw year-on-year growth in ADR and RevPAR except the West Midlands, with the North West recording the highest growth in ADR (+6%) and RevPAR (+9%).

Medium sized hotels experienced an increase in occupancy, up 2pp year-on-year whilst smaller and larger hotels remained flat.

*Please note that ‘Supply’ and ‘Demand’ figures have been temporarily removed from February 2026 reporting whilst we ensure the data for these metrics are correct

Every month, the England Occupancy Survey (EOS) measures bedroom occupancy across the serviced accommodation sector. This includes mostly hotels, with a very small proportion of serviced apartments and larger B&Bs/guesthouses.

As well as occupancy levels for the country as a whole, results are also available by region.

In May 2024, a change of suppliers was made to the hotel occupancy data. The data in this report is now provided by Amadeus, a hotel market data company, from their constantly growing panel of hotels across the UK. To allow a meaningful comparison of year on year trends, VisitEngland has included historical data from Amadeus’ own panel in the reports from May 2024 onwards. The historical data displayed in these reports is not consistent with reports published prior to the May-August 2024 report

Between June 2017 and April 2024, occupancy data was collected using a syndicated panel provided by STR, a hotel market data and benchmarking company. To allow a meaningful comparison of year on year trends, VisitEngland and STR have included historical data from STR’s own panel in the reports from June 2017 onwards. The historical data displayed in these reports is not consistent with reports published prior to the June 2017 report.

The England Hotel Occupancy Survey is designated as official statistics and follows the Code of Practice for Official Statistics (2022)  set by the Office for Statistics Regulation.

All previous reports can be found on the VisitEngland website Archive page.