Destination Britain China 2023
VisitBritain
Testimonials 2023
A tremendously well organised event, giving us exposure to high quality buyers from across China. We’ve already seen returns and wouldn’t hesitate to attend a similar event in the future.
This was an excellent event. Fantastic organisation and communication from the team at VisitBritain, and a large number of very engaged buyers.
DBCNEA was a great event for English Heritage to be back in China for the first since 2019. Renewing existing relationships and meeting new buyers. It felt super positive for 2024 and beyond.
A very well organised event by Visit Britain, great to see so many operators ready for business and groups interested in exploring the UK again.
Why should I target China?
Before the COVID-19 pandemic, China was the most valuable outbound market globally and the second most valuable inbound market for the UK.
In 2019, the Chinese outbound market was booming. Visits abroad had almost tripled in 10 years, from 28 million overnight stays in 2009 to well over 100 million in 2019. After three years of closed borders, China fully reopened in January 2023. International travel restrictions have been lifted and visits from China to the UK are forecast to recover to 2019 levels by 2026.
What do I get?
Your own meeting table to host meetings with over 60 top buyers from China and Hong Kong. (Secondary delegates share a table with primary delegates.)
One-to-one pre-scheduled appointments with hand-picked buyers highly interested in the UK offering.
Access to a comprehensive list of contacts from the market to follow up with post event.
What is included?
Destination Britain China is a workshop with in-person one-on-one appointments. All UK Suppliers are provided with a meeting table and a pre-arranged meeting diary generated by Buyers and Suppliers preferences.
Exhibiting partners will benefit from:
Table for one-to-one appointments.
Personalised digital presence.
Online diary to pre-schedule appointments with buyers.
All meals.
Seminars and networking opportunities.
Database of contacts that have attended the event.
What is not included?
Transport: air tickets, airport transfers.
Visas – however the VisitBritain China team will assist by issuing a visa letter upon UK companies’ request.
Any other personal expenses.
Useful contacts
For UK industry, please contact:
For International travel trade, please contact:
For media, please contact:
For event registration support, please contact:
Introduction
Applications for Destination Britain China 2023 are now closed. Stay up-to-date with the latest event information by registering for our industry newsletter.
Destination Britain China offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from this lucrative market, and to attend expert-led seminars, workshops and networking sessions.
Before the pandemic, China was the second most valuable inbound market for the UK – and after lifting its travel restrictions in early 2023 it is predicted to return to its former strength by 2026. This is a vital opportunity to re-engage Chinese buyers and explore new business opportunities as the market grows.
This event enables delegates to strengthen their existing relationships, learn about the market directly from our in-market team and trade, and gain valuable direct contacts to unlock new opportunities.
