Destination Britain China offers UK international trade ready businesses the unique opportunity to meet hand-picked top buyers from these extremely valuable markets as well as attend seminars, workshop, networking sessions.
This event provides a great opportunity to enhance existing relationships, learn all about the market directly from our in-market team and trade and take home a whole list of direct contacts to unlock all the potential opportunities with the trade.
Why targeting these markets?
In 2019, China was the most valuable outbound market globally, and second most valuable inbound market for the UK.
Before the COVID-19 pandemic, the Chinese outbound market was booming. Visits abroad almost tripled in 10 years: from 28m overnight stays in 2009, to well over 100m in 2019. As China has fully reopen its boarder since January 2023, international travel restrictions have been lifted, visits from China to the UK are forecasted to recover to 2019 levels by 2026.
Primary delegate - £4000 + VAT
Secondary delegate - £2500 +VAT (shared meeting diary with primary delegate)
No grants available via VisitBritain. Please refer to your local authority for further information.
What is included in the delegate fee:
Destination Britain China is a workshop with in-person one-on-one appointments. All UK Suppliers are provided with a meeting table and a pre-arranged meeting diary generated by Buyers and Suppliers preferences.
Exhibiting partners will benefit from:
- Table for one-to-one appointments.
- Personalised digital presence
- Online diary to pre-schedule appointments with buyers
- All meals
- Seminars and networking opportunities
- Database of contacts that have attended the event.
- What is NOT included?
- Transport: air tickets, airport transfers
- Visa for China, however VB China team will help with visa letter issuing upon UK companies’ request
- Any other personal expenses
Level of experience required
Experienced to advanced.
Who is it for?
UK Trade ready businesses including destinations, accommodation providers, DMCs, transport providers, attractions.
Priority will be given to businesses, products and experiences highly relevant to the market, and other experienced UK businesses that already engaged with international travel trade.
All registrations are subject to approval to ensure a variety of regions and product types, taking into consideration market relevance, trade readiness and a capped number per product sector and registration date.
Day 1: Arrivals and networking evening
Day 2: Workshop and dinner
Day 3: Workshop and seminars, departures (optional)
Please read the following important information:
The event will only go ahead upon reaching minimum registration numbers
Please DO NOT book flights or any travel until you receive confirmation that your registration has been approved
We aim to inform everybody who has registered the outcome by 10th June
If you wish to attend both Destination Britain China and Destination Britain India, please ensure you complete a registration form for each event (a discount will be applied if you select attending both when completing the forms)
By submitting a registration, on approval, you are confirming your attendance to the event