Destination marketing for conferences and events needs to change in the post-COVID world and it looks like sector relevance, intellectual capital and academic assets will be more important than ever in the future. Concerns over safety, the environment and budget, as well as the ever improving technology for virtual meetings, mean that visitors may opt to stay at home rather than travel to a conference, even once the pandemic is over.
This workshop will look at possible ways that a destination can influence this behaviour, to change the ratio of virtual vs in-person participants in favour of the latter in the future and provide a compelling reason to travel. We will look at the importance of looking and planning ahead, putting in the work now to protect your future pipeline of business. We will look at some practical examples of destinations that have found new opportunities by linking the science/content of the conference with the strength of the intellectual capital of the destination, how you can be creative with other activities taking place in your city or region and the importance of aligning your strategy with your local enterprise partnership and Growth Hub.
Suitable for: Destinations, hotels, conference centres
Date: 15 December 2020
Time: 14:00 – 145:00
Register: Book now