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See the latest annual UK level estimates of the number of visits to the UK, spend by inbound visitors and nights spent in the UK, based on the International Passenger Survey (IPS) released by the Office of National Statistics.

Britain is recognised as a world class destination for culture and heritage and these aspects of the British holiday offer are repeatedly identified as major draws for overseas visitors in our research.

Find out the top towns for inbound visitors to Britain as well as how many visits they made to UK towns. Data is from the International Passenger Survey (IPS) released by the Office of National Statistics.

See the latest quarterly UK level estimates of the number of visits to the UK, total spend by inbound visitors and the number of nights spent in the UK, based on the International Passenger Survey (IPS) released by the Office of National Statistics.

VisitEngland’s Accessible and Inclusive Tourism Toolkit for Businesses.

Survey shows that visiting friends and family and going out for a Christmas meal are most popular festive activities

Browse the results of the Great British Tourism Survey (GBTS) and its predecessor United Kingdom Tourism Survey (UKTS), dating back to 2000.

Useful resources and guidance about employing and training staff.

Meet with the VisitBritain team and our co-exhibitors at this leading travel trade show, 3-5 March 2026.

Looking to engage with Nordic travel trade? This workshop will be a high-impact opportunity to showcase your product or region, get exposure and develop your business relationships with buyers from Norway, Sweden and Denmark.