F: Sustainability is good for business
Key Takeaways for section F
In a nutshell
Explore how other businesses are approaching sustainability challenges.
Consider what you would like your case study to be and how you are going to make it happen.
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Embedding sustainability into the whole business: Holkham Hall
The twin challenges of biodiversity loss and climate change have reinforced sustainability as a top priority in safeguarding the future of this historic 25,000-acre estate. Holkham Hall’s WONDER strategy places sustainability at the core of every business decision and guest experience. Read their case study to find out more on how they are preparing for the future.
Photo by: VisitBritain/Diensen Pamben

Environmental stewardship: Mill on the Brue
The impressive energy and water management efforts at Mill on the Brue are a great example of the environmental stewardship central to regenerative tourism. They have also seen costs come down and waste levels drop as their sustainability initiatives mature, saving money and making Mill on the Brue a better place to visit and work.
Photo by: VisitBritain/Diensen Pamben

Growing green guests: Laverock Law
Taking guests on the sustainability journey along with them creates a sense of connection that keeps Laverock Law guests returning year after year. And with around 50% of guests returning for future visits, it’s clear that the connection between the team at Laverock Law and their guests is a strong one.
Photo by: VisitBritain/Diensen Pamben

Share your story
Share your story
We know more and more tourism businesses are committing to acting more sustainably. If you are one of them, we want to hear from you. Email us at [email protected] and tell us what initiatives you have underway and how it has changed your business, your workplace and your community.
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Social responsibility: Mother Ivey’s Bay
Mother Ivey’s Bay Holiday Park in Cornwall was the first holiday park in the UK to be fully accredited as a Living Wage employer and the impact of that commitment was immediately clear. Experienced workers come back year after year ensuring operations run smoothly and efficiently. More broadly, those efforts helped raise the reputation of the tourism and hospitality industry as a sector of choice for workers.
Photo by: VisitBritain/Diensen Pamben

We’re all in it together: National Forest E-Bike Holidays
Responding to the growing demands for luxury sustainable tourism, National Forest E-Bike Holidays combined their sustainability initiatives with distinctive, local experiences and a commitment to supporting the local economy. It is a winning combination that resonates with customers and has earned national level recognition.
Photo by: National Forest Company

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You can see the full set of case studies showing ways the regenerative approach to sustainable tourism is making businesses better.