VisitEngland has today, 10 November, revealed the recipients of its 2025-2026 Visitor Attraction Accolades.
The accolades, presented to 73 attractions across England, recognise all aspects of the visitor experience and are awarded in five categories including ‘Hidden Gem,’ ‘Best Told Story,’ ‘Quality Food and Drink,’ ‘Welcome,’ as well as ‘Gold’ for customer experience excellence.
VisitEngland Director Andrew Stokes said:
“England’s visitor attractions are first-class, and these accolades highlight why they deserve this recognition. The recipients of these awards provide an outstanding welcome, unparalleled food and drink and magical storytelling making them integral to the high-quality tourism offer provided to domestic and international visitors.
“From stadium tours and water parks, castles, cathedrals and museums to wildlife reserves and wetlands these attractions provide outstanding customer service, going above and beyond to make visitor experiences extra special and spreading the economic benefits of tourism across communities in England.”
Attractions have received accolades based on the scores they obtained following their annual VisitEngland Visitor Attraction Quality Scheme assessment.
Now in their 12th year, VisitEngland’s Visitor Attraction Accolades are awarded to participants of the VisitEngland Visitor Attraction Quality Scheme across a range of tourism attractions from historic houses, gardens, country parks and farm attractions to galleries, museums, churches and cathedrals.
Participating attractions are supported by a network of highly trained and experienced independent assessors who deliver advice and guidance on improving and promoting the quality, accessibility and sustainability of their offer. Winners can display the Accolade logo at their attraction, online and in their marketing materials.
The VisitEngland Visitor Attraction Accolades 2025-2026 were presented at a celebratory lunch at the British Motor Museum in Warwickshire on 10 November.
Tourism is one of England’s largest and most valuable industries, supporting more than two million jobs, sustaining hundreds of thousands of small and medium-sized businesses, and generating £127 billion annually for the economy.
To see the full list of attractions to receive VisitEngland’s 2025-2026 Visitor Attraction Accolades go to the England Advice Hub and scroll down to meet the winners.
To find out more about the VisitEngland Visitor Attraction Quality Scheme go to the VisitEngland quality assessed site.