Building the value of inbound tourism to Britain

As the strategic body for inbound tourism and the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport, VisitBritain has a unique role in raising Britain’s profile worldwide, increasing the value of tourism exports and developing Britain’s visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas.

Latest insights for France

Latest results from our research alongside on-territory insights for one of Britain’s most important inbound markets.

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Latest inbound visitor arrivals by world region

  April 2015

3 months (Feb-Apr)


Visits (000) 

% Change

Visits (000) %change vs Feb-Apr 14


2,040 11%  ↑ 4,750 5% ↑
Other EU
310 12% ↑ 880 6%  ↑
Rest of Europe
200 -8% ↓ 510 -9% ↓
North America
250 -15% ↓ 610 -5% ↓
Rest of world
340 2% ↑ 870 1%  ↑

View latest inbound visitor data

Latest news

Latest opportunities

GREAT Tourism Weeks 2015

Take part in our GREAT Tourism Weeks taking place in India throughout August & September to engage with key decision makers in India.

Meet the Belgian media

Do you want to showcase your product to key Belgian media? Meet up to 70 journalists at our event in Brussels.


Working at VisitBritain

Find out more about developing your career at a truly global organisation - we have an extensive network that includes dedicated staff in 23 VisitBritain offices around the world.


Market Intelligence Executive (Competitiveness)

Support our Overseas Network in the delivery and interpretation of market insights with an emphasis on rich competitor analysis and Britain’'s competitive position in international markets.

Finance and Admin Executive (VisitBritain)

This two year fixed-term role involves working across all finance and administrative areas in our Dubai office, ensuring infrastructure and resources are managed efficiently.