December 2014 foresight
Leveraging Britain's culture and heritage

Findings from research looking at how to best leverage Britain's culture and heritage. Read our report

GREAT Chinese Names for GREAT Britain
GREAT Chinese Names for GREAT Britain

What Chinese name should your business have? Watch our great film in which Chinese people suggest names for British attractions. More about the campaign

Great campaign ads to feature in new Paddington film

We have partnered with STUDIOCANAL to promote Britain as a GREAT destination to visit with the global release of the new Paddington film. Find out how you can get involved in the campaign

Welcome to VisitBritain

VisitBritain is the national tourism agency, a nondepartmental public body, funded by the Department for Culture, Media and Sport, responsible for promoting Britain worldwide and developing its visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas. Through our global reach, we aim to increase visitor spend to all parts of Britain and improve Britain’s ranking in the eyes of international visitors.