Building the value of inbound tourism to Britain

As the strategic body for inbound tourism and the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport, VisitBritain has a unique role in raising Britain’s profile worldwide, increasing the value of tourism exports and developing Britain’s visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas.

Latest insights for France

Latest results from our research alongside on-territory insights for one of Britain’s most important inbound markets.

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Latest inbound visitor arrivals by world region

  March 2015

3 months (Jan-Mar)


Visits (000) 

% Change

Visits (000) %change vs Jan-Mar 14


1,490 10%  ↑ 4,000 0%
Other EU
280 -12% ↓ 890 7%  ↑
Rest of Europe
160 -11% ↓ 470 -3% ↓
North America
210 -3% ↓ 560 0% 
Rest of world
270 -4% ↓ 950 1%  ↑

View latest inbound visitor data

Latest news

Latest opportunities

Destination Britain Americas 2015

Want to meet and do business with top tour operators from North and South America? Attend Destination Britain Americas.

IMEX America 2015

Want to build your MICE business on an international scale? Meet with 3,000 quality buyers from 54 countries worldwide.


Working at VisitBritain

Find out more about developing your career at a truly global organisation - we have an extensive network that includes dedicated staff in 23 VisitBritain offices around the world.


Travel Trade Manager (VisitBritain)

In this role, you will manage the development, and co-ordinate the deployment, of our trade facing platforms, including our global BritAgent training programme, travel trade website and e-CRM programme.

Head of Marketing (VisitBritain)

We are looking to recruit a permanent Head of Marketing to champion, lead and steer the organisation'’s global consumer marketing, digital, social and content strategies.