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Destination news and inspiration

Presenting VisitBritain’s look at the biggest topics and trends across Britain right now, packed with inspirational story ideas designed to whet the media’s appetite!

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Across England, Scotland, and Wales, 2025 is set to be an exciting year for cultural celebrations, with events highlighting everything from world-class performances to grassroots community art.

Photo by: VisitBritain/Peter Beavis

A young girl wearing a kilt leans forward while dancing

Sussex, a region nestled on the south coast of England, is quickly becoming a popular destination for eco-conscious travellers.

Photo by: East Sussex,Brighton & Hove,West Sussex LVEP/James Ratchford

A couple walk together on a headland with white chalk cliffs in the background.

Follow in the footsteps of favourite action heroes, from white-water rafting in Wales to zip-lining through forests and kayaking London’s waterways.

Photo by: VisitBritain/English Heritage

Girl leaping into the air with raised arms near stone wall

From Shetland’s rugged landscapes to the Isle of Wight’s scenic shores, celebrate UNESCO’s legacy in Britain.

Photo by: VisitBritain/Daniel Wildey

Kayaker and stand up paddle boarder on a lake

Explore the South West Coast Path, a 630-mile trail from Minehead in Somerset to Poole Harbour in Dorset, via Devon and Cornwall.

Photo by: VisitBritain/Adam Burton

White painted signpost on a clifftop at Lands End. White building

At the Golden Globes 2025, Britain’s iconic film locations were proving they deserve their moment of fame too.

Photo by: East Sussex,Brighton & Hove,West Sussex LVEP/James Ratchford

A couple walk together on a headland with white chalk cliffs in the background.