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VisitBritain

Mosaic Research: New Insights into International Visitors to Britain’s Nations and Regions

Photo by: VisitBritain/Ryan Lomas

Location: Buttermere, England

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10 November 2026

About this Mosaic Research Webinar

Presented by the agency Kubi Kalloo and the VisitBritain Research team, this evidence-based webinar will offer an overview of the opportunities for destinations and tourism businesses looking to attract more international visitors beyond London.

Details
  • Date: 9 December 2026
  • Time: 10.30-11.30am
  • Format: Virtual Webinar
  • Register now to submit your questions and receive a copy of the recording after the session.
Content 
  • Which international markets show the greatest appetite for travel beyond London 
  • The experiences and types of trips international visitors are looking for 
  • How visitors imagine travelling around Britain, and what inspires and influences their plans 
  • What encourages visitors to explore beyond London, and what holds them back 
  • How these patterns differ between short-haul and long-haul markets 

If you have any questions, email: [email protected]  

  • Widen your network, sharpen your skills and access new markets with our events and training.

    Photo by: Getty Images/Caia Image

    Location: London, England

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  • Find the latest consumer and industry data on domestic and inbound travel to the UK.

    Photo by: Getty Images/Peter Cade

    Location: Plymouth, England

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  • Explore our proposed 2027–2029 international sales missions and events and discover how they can help you build valuable buyer relationships, enter new markets and grow international business.

    Photo by: VisitBritain

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    VisitBritain
  • Research and Insights

    Contact the team