Mosaic Research: New Insights into International Visitors to Britain’s Nations and Regions
Photo by: VisitBritain/Ryan Lomas
Location: Buttermere, England
10 November 2026
About this Mosaic Research Webinar
Presented by the agency Kubi Kalloo and the VisitBritain Research team, this evidence-based webinar will offer an overview of the opportunities for destinations and tourism businesses looking to attract more international visitors beyond London.
Details
- Date: 9 December 2026
- Time: 10.30-11.30am
- Format: Virtual Webinar
- Register now to submit your questions and receive a copy of the recording after the session.
Content
- Which international markets show the greatest appetite for travel beyond London
- The experiences and types of trips international visitors are looking for
- How visitors imagine travelling around Britain, and what inspires and influences their plans
- What encourages visitors to explore beyond London, and what holds them back
- How these patterns differ between short-haul and long-haul markets
If you have any questions, email: [email protected] 


