Inbound tourism trends by market
Use the interactive charts below to see how tourism to the UK from different markets has evolved over recent years, as well as explore data for overseas visits, nights and spend.
From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.
Tourism trends by market
Use our interactive charts below for UK data on visits, nights, and spend, as well as filter by age, gender, journey purpose (e.g. holiday, business), season, mode of transport, length of stay and whether package/independent travel. You can also download files showing:
- Market growth and rank from 2003-2019 (XLS, 680KB)
- The top 50 inbound tourism markets for Britain from 2011-2019 (XLS, 78KB)
- Visits and spend from 2005-2019 from smaller/emerging markets (XLS, 70KB)
View our dedicated sections on UK nations, regions and counties as well as towns for data on specific locations within Britain.
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It is not recommended to use this data. You may find it helpful to consider looking at three year averages, or widening results by selecting fewer categories
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Use this data with caution as results are indicative. You may find it helpful to consider looking at three year averages, or widening results by selecting fewer categories
You can only select one period at a time if multiple countries are selected.
Applied filters:
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Touch the data points to see the values.
OVERVIEW OF UK VISITOR STATISTICS {{activeYear.name}}
Number of visits
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Total expenditure (GBP)
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Total nights spent
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Average length of stay (Nights)
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Average spend per visit (GBP)
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