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State of the Nation

Each month, we bring together timely insights from a wide range of trusted sources to give you a high-level snapshot of inbound and domestic tourism in Britain.

Introduction

Keep up to date with traveller behaviours, booking forecasts, the latest economic outlook, competitive positioning, and more in our easy-to-digest report. Tapping into a mix of tourism intelligence – from inbound travel and flight trends to global market shifts, domestic activity, and industry performance – our State of the Nation report distils these insights into a short summary of recent performance and prospects.

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State of the Nation December 2025

This is a report summarising the State of the Nation from December 2025.