VisitBritain & Tripadvisor - Industry Opportunities
Photo by: VisitBritain/Anastasia Ustenikova
VisitBritain & Tripadvisor – Industry Opportunities
We are working in partnership with leading online travel agent, Tripadvisor, to inspire and promote visits and spend across the nations and regions of Britain, with international campaigns launching in the US in December and France in January, reaching millions of travellers. As part of the campaign VisitBritain have negotiated a discounted range of opportunities for the travel industry to promote their destinations, products, experiences and services on one of the world’s largest travel platforms.
Partner Packages
As part of the campaign VisitBritain and Tripadvisor have opportunities that the travel industry can buy into offering a 50% saving on the Tripadvisor base level packages, which will be match funded by Tripadvisor.
Packages range from £25 to £150K. More information is available below including details of the packages and contact details to register your interest.
Package £25K
Content
Sponsorship of a city/region/product page on Tripadvisor, with one piece of featured self-produced content.
Distribution
Travellers will be directed to the sponsored page with on-site media as well as social posts.
Reporting
Tripadvisor will provide full standard campaign reporting as well as reporting showing shifts in behaviour among campaign exposed users and ROI.Added Value
Tripadvisor will match funding to amplify reach.
Content
Sponsorship of a city/region/product page on Tripadvisor, with one piece of featured self- produced content.
Distribution
Travellers will be directed to the sponsored page with on-site media (including video placements) as well as social posts
Reporting
Tripadvisor will provide full standard campaign reporting as well as reporting showing shifts in behaviour among campaign exposed users.Added Value
Tripadvisor will match funding to amplify reach
Content
Tripadvisor will produce a bespoke piece of content (Editorial, Branded Trip, Sweepstakes etc)
Distribution
Travellers will be directed to the sponsored page with on-site media (including video placements) as well as social posts and expanded off-site reach using Tripadvisor targeting.
Reporting
Tripadvisor will provide full standard campaign reporting as well as reporting showing shifts in behaviour among campaign exposed users and ROI. In addition, there will be Adara measurement to give a fuller picture of the economic impact of the campaign.
Added Value
Tripadvisor will match funding to amplify reach
Content
Tripadvisor will produce 2 pieces of bespoke piece of content (editorial, Branded Trip, Sweepstakes etc) and will also create an influencer campaign.
Distribution
Travellers will be directed to the sponsored page with on-site media (including video placements) as well as social posts and expanded off-site reach using Tripadvisor targeting. A targeted email will be sent directly to relevant travellers.
Reporting
Tripadvisor will provide full standard campaign reporting as well as reporting showing shifts in behaviour among campaign exposed users and ROI. In addition, there will be Adara measurement to give a fuller picture of the economic impact of the campaign.Added Value
Tripadvisor will match funding to amplify reach
Open to industry organisations, products, experiences and destinations that promote the UK (partners must be agreed by VisitBritain and Tripadvisor)
Please sign up to Tripadvisor directly (Ross Murray: [email protected]) to register your interest and with any questions on the packages. Packages will be available until late March 2026.
Viator Opportunity
The world’s largest marketplace for tours, activities, and attractions
In addition to the partner packages there is the option to register your products and experiences on the Viator platform free of charge (usual charge £25) for the first 150 businesses to sign up. Viator will have a dedicated team to support businesses that sign up to the platform.
Contact Viator to register your interest in signing up and for any questions on the platform.
Orsolya Neszmelyi: [email protected]
Webinar Programme
VisitBritain and Tripadvisor are developing a free webinar programme for industry, launching early in 2026 and available for all to join. Details will be shared here shortly.
