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To boost inbound tourism from Japan to Britain, national tourism agency, VisitBritain, hosted UK Tourism Day on 5 June at the UK Pavilion during Osaka Expo 2025.
VisitBritain
![People arriving at a conference centre]()
![Allan Lambert]()
Meet Andrew Stokes, England Director.
![Andrew Stokes OBE]()
Discover the support and collaboration that we offer, to help your business or destination grow.
![Groups of people sitting at tables discussing business at Destination Britain China]()
Adding value to event bids and supporting the business events sector in Britain in partnership with HM Government.
![Title TBA]()
Find advice, training and support for Britain business event stakeholders and partners.
![Balmoral's clock tower with Edinburgh cityscape skyline and Scott Monument background during sunset]()
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Learn more about this essential tool for setting a clear vision for the growth, promotion and future of your destination.
VisitEngland
![Asian young florist working on the arrangement of flowers for her shop.]()
Learn about the shopping habits of overseas visitors in Britain – including where they shop and what they buy.
VisitBritain
![Man trying on a traditional straw boater hat in clothes shop]()
What legislation applies in relation to the fire safety of furniture.
VisitEngland
![Bedroom at the Devonshire Arms at Pilsley, Derbyshire with a grey tartan upholstered sofa and large foot stool in the foreground, matching tartan carpet and floral curtains and matching draped four-poster bed in the background.]()
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Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.
Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.
Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.
Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.
Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.
Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.
Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.
Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.
Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.
Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.
Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.
Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.