Karin Sheppard

Board member

Karin Sheppard was appointed to our board in 2020. She has worked for InterContinental Hotels Group for 17 years and is currently IHG’s Managing Director for Europe, responsible for driving the performance, sustainable growth and reputation of IHG’s European business. Karin oversees more than 750 franchised and managed hotels across several IHG brands in 39 countries, including over 350 hotels in the UK.

Karin is also a member of IHG's Regional Senior Leadership Team for Europe, Middle East, Asia & Africa which sets the strategic direction for this diverse region.

In her previous role as Chief Operating Officer (COO) of Australasia & Japan based in Sydney, Australia, Karin led the operations and performance of close to 70 hotels in the region across IHG’s brands. In her three years as COO, Karin oversaw the market debut of the Holiday Inn Express® brand and the signing of a portfolio deal to develop EVEN® Hotels across Australasia. She was also appointed a board member of both Tourism Accommodation Australia (TAA) and the Tourism & Transport Forum (TTF).

Over the course of her more than 15 years with IHG, Karin has held several senior roles in Europe, Australasia and the Middle East, spanning commercial, operations and brand development. Previous appointments include Chief Commercial Officer (CCO) for Asia, Middle East & Africa (AMEA) based in Singapore and Vice President, Brand Management for the Europe, Middle East & Africa region. During her time in Europe she also represented IHG on several IHG Owner Association Boards.

Karin has more 20 years of international experience in commercial functions across a variety of industries, including technology, telecommunications and hospitality. Karin is driven by unlocking the potential of her teams, inspiring them to be at their very best so they can grow together.

Karin holds a Masters Degree in International Business Administration with Modern Languages, from Aarhus School of Business, Denmark.

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Robin Frewer

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Portrait of Giles Smith

Giles Smith

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Mark Taylor wearing a business suit, stood in front of Big Ben

Mark Taylor

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Portrait of Katy Best

Katy Best

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Portrait of Denis Wormwell

Denis Wormwell

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BTA Board member Carol Hui

Carol Hui

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BTA Board member Peter Gowers

Peter Gowers

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