Financial support is available to recurring business events that are held in the UK, up to the value of £20,000 gross per event. Funds would be to support the growth in international attendees at the event, growing its economic benefit through additional international visitor spend, and also through encouraging greater international trade and investment potential for the UK. Exceptional proposals requiring more than £20,000 per bid, backed by a strong business case may be considered on a case by case basis (subject to available funds). In exceptional circumstances we may consider proposals requiring less than £5,000.
Funds could be used to support the following, indicative activities:
- International delegate marketing campaign through digital or trade media channels
- Attracting a high profile speaker that will be a draw card for international attendees (match-funding required)
- Targeted international trade delegations
These serve as examples and VisitBritain welcomes suggestions from applicants on further ideas to attract international delegates.
Due to the current situation, the focus is on the future of business events. This strand of the programme can support events taking place in future financial years, however all expenditures have to be annualised in the relevant financial year in which they are allocated. Therefore, if your event is in future financial years but the activity you are requesting funds for will occur by 31 March 2021, please apply to the programme as soon as possible.
Who can apply?
We welcome applications from various types of organisations, including but not limited to; event organisers, convention bureau/ destination management organisations, universities or associations. If you are delivering the event in partnership, please make this clear in your application.
Preference will be given to grant applications from SMEs (small and medium sized enterprises), those organisations who have less ability to access financing to support such growth activities or events which have potential for a high economic impact and increase in visitors. Government and the European Commission’s definition of an SME, which defines it as an entity engaged in economic activity that employs fewer than 250 people, and has turnover less than or equal to 50 million Euro; or has a balance sheet total of less than or equal to 43 million Euro.
Am I eligible?
All applications will be assessed against the criteria outlined in the guidelines. If the answer is ‘yes’ to all of the questions, then you are eligible to apply. For criteria, funding conditions and the steps to receive financial support, please refer to the IDG Guidelines
How do I apply?
If you fulfil the mandatory eligibility criteria, please continue and complete the IDG Application Form and return it to EventSupport@visitbritain.org, with the following reference in the subject line [IDG/Event name] and the following supporting documentation:
- BTA New Supplier request form – only applicable if your organisation has not received direct grant payments from VisitBritain before.
- Annex B: State Aid confirmation letter
If you do NOT fulfil the mandatory eligibility criteria, please do not apply as your application will not be progressed. Applications will be considered by a Panel of industry experts, to determine successful applicants. Applicants will be contacted if additional information is required to make a decision.
Please note, the assessment is a two-way process that can take up to two months after application. Bear this in mind when considering your activity.