Business events research

As part of the Discover England Fund we are delivering a programme of research to support product development in England. 

Understand decision making for meeting and conference locations as well as awareness and consideration of British cities for business events in the following report:

Business Events Research (PDF, 2.7 MB). Published July 2017


This report provides detailed information on delegate expenditure for both domestic and international events in Britain. The report also covers information on business extenders with delegate motivations and barriers to extending their trip.

Delegate Expenditure and Business Extenders Research (PDF, 2.7MB). Published January 2018

A collage of images. Including an arial shot of Big Ben, the Thames and the London eye, a picture of a crowd listening to a speech and other images of buildings.

A separate report looks at the China MICE Market (PDF, 12.7 MB, published September 2018). It provides key insights to understand the characteristics of the Chinese meetings and incentives market.