Why you should support Purple Tuesday

VisitEngland is pleased to be a founding partner of Purple Tuesday, which this year takes place on 7 November.

What is Purple Tuesday?

Purple Tuesday is a global initiative that helps businesses to improve the experience for their disabled customers. It culminates in a celebration in November every year, where organisations showcase their support for this important market.

The Purple Pound is worth £17.7 billion to Britain’s tourism industry and £15.3 billion in England alone.

Find out more about the value of the Purple Pound.

Why should I take part?

Show your customers you are inclusive and improve the experience for all.

Registration is free. You only need to make a minimum of one public commitment to improve the accessibility of your business. This could include creating an Accessibility Guide or adopting the hidden disabilities Sunflower Lanyard Scheme, for example.
Get guidance and resources on becoming more inclusive, through simple, low or no-cost changes to your business.
Improve the experience for all of your customers.
Raise your profile as a participating business in the international celebration on 7 November.