Purple Tuesday

Purple Tuesday official partner logoVisitEngland and VisitScotland are pleased to be the official tourism sector partners for Purple Tuesday 2022, which will take place on 1 November.

Purple Tuesday is a national initiative that helps businesses to improve the experience for their disabled customers, culminating in a celebration in November every year where organisations across all sectors showcase their support for this lucrative market.

The Purple Pound is worth £17.7 billion to Britain’s tourism industry and £15.3billion in England alone. Find out more about the value of the Purple Pound.

Why should I take part?

  • Registration is free and you only need to make a minimum of one commitment to improve the accessibility of your business. This could include creating an Accessibility Guide or adopting the hidden disabilities Sunflower Lanyard Scheme
  • Get free guidance and resources to help you be more inclusive through simple, low or no cost changes
  • Improve the experience for all of your customers
  • Raise your profile as a participating business in a national celebration on 1 November
  • Show your customers that you are inclusive for all.