Andrew Stokes

England Director

Andrew leads on the development and delivery of the £40 million ‘Discover England Fund’ to ensure ‘bookable’ English regional product is being created for international markets that will also benefit domestic tourism. He is responsible for developing an England Action Plan to ensure that there is a voice for English tourism and that English tourism businesses thrive. 

About the England Division

Our England Division is the leading face and voice for England, developing and overseeing the Discover England Fund and the ‘England Action Plan’. The fund aims to grow tourism to the regions of England and increase the competitiveness of England’s tourism offer and ensures that tourism products are developed in line with market trends and consumer demand. The division is also responsible for SME engagement, enhancing and improving the quality schemes and providing business support

Andrew’s biography

Andrew Stokes joined VisitEngland in 2016 as the England Director. 

Prior to this he spent 16 years as CEO of Marketing Manchester. He worked on the 2002 Commonwealth Games and the creation of a major events strategy for the city region. He bid for and chaired Euro Pride in 2003. He also co-ordinated the strategy for both the acquisition of major political conferences and in conjunction with Manchester airport, its route development strategy.

Andrew has held a variety of leadership roles in organisations such as the former London Tourist Board, the Royal Opera House and the Royal Albert Hall. He also sat on the boards of Manchester International Festival and Manchester Central Convention Complex.

Other Team Members

Portrait of Clare Mullin, blonde lady with glasses

Clare Mullin

Marketing Director

Debra Lang, Woman with short blonde hair in red dress

Debra Lang

HR and Tranformation Director

Portrait of Robin Johnson

Robin Johnson

Director Europe

Peter Mills, man in white shirt and black suit with glasses

Peter Mills

Business Services Director

Portrait of VisitBritain/VisitEngland CEO Sally Balcombe

Sally Balcombe

Chief Executive

Portrait of Gavin Landry

Gavin Landry

Director Americas

Portrait of Patricia Yates, lady with blond hair in dark suir

Patricia Yates

Director Strategy and Communications

Corporate photo of Tricia Warwick

Tricia Warwick

Director Asia Pacific, Middle East and Africa (APMEA), China, NE Asia