Andrew Stokes OBE

England Director

Andrew leads our England division, TXGB and our e-Commerce team. 

About the England Division

Our England Division works to build English tourism. We are developing a sustainable tourism strategy for England, building best practice tools on accessible and sustainable tourism for DMOs and SMEs, supporting SMEs to grow, sharing tools to help them build their skill set. Through TXGB we are increasing the bookability and diversity of distibution channels for English tourism product. 

Andrew’s biography

Andrew Stokes joined VisitEngland in 2016 as the England Director. 

Prior to this he spent 16 years as CEO of Marketing Manchester. He worked on the 2002 Commonwealth Games and the creation of a major events strategy for the city region. He bid for and chaired Euro Pride in 2003. He also co-ordinated the strategy for both the acquisition of major political conferences and in conjunction with Manchester airport, its route development strategy.

Andrew has held a variety of leadership roles in organisations such as the former London Tourist Board, the Royal Opera House and the Royal Albert Hall. He also sat on the boards of Manchester International Festival and Manchester Central Convention Complex.

In June 2023, he was awarded an OBE for services to tourism in The King’s Birthday Honours List.

Other Team Members

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Debra Lang

Professional Services Director

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Patricia Yates

Chief Executive

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Serena Jacobs

Finance Director

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Robin Johnson

Global Marketing Director

Louise Bryce, Partnerships Director

Louise Bryce

Partnerships Director

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Gavin Landry

International Director