England Hotel Occupancy: latest

• Hotel room occupancy for April 2026 was 77%, on par with April 2025.
• Observing forward looking occupancy for the remainder of 2026. As of the 3rd May 2026, occupancy rates committed so far for 2026 were broadly on par with last year although June, July and August are lower than this time last year.
• Average Daily Rates for England increased by 3% in April 2026 to £153, with RevPAR (Revenue per Available Room) up 3% as well, to £117, both on par with the rate of inflation for April (2.8%).
• Regionally, the West Midlands and the South West recorded the greatest increase in occupancy compared to April 2025, rising by 4pp and 2pp respectively. In contrast, many regions saw declines with Yorkshire & Humberside experiencing the biggest year on year decline (-5pp) followed by the East of England (-2.5pp).
• The mid-sized hotels experienced year-on-year growth in occupancy, +1.7pp to 79% in April 2026

*Please note that ‘Supply’ and ‘Demand’ figures have been temporarily removed from reporting whilst we ensure the data for these metrics are correct

Every month, the England Occupancy Survey (EOS) measures bedroom occupancy across the serviced accommodation sector. This includes mostly hotels, with a very small proportion of serviced apartments and larger B&Bs/guesthouses.

As well as occupancy levels for the country as a whole, results are also available by region.

In May 2024, a change of suppliers was made to the hotel occupancy data. The data in this report is now provided by Amadeus, a hotel market data company, from their constantly growing panel of hotels across the UK. To allow a meaningful comparison of year on year trends, VisitEngland has included historical data from Amadeus’ own panel in the reports from May 2024 onwards. The historical data displayed in these reports is not consistent with reports published prior to the May-August 2024 report

Between June 2017 and April 2024, occupancy data was collected using a syndicated panel provided by STR, a hotel market data and benchmarking company. To allow a meaningful comparison of year on year trends, VisitEngland and STR have included historical data from STR’s own panel in the reports from June 2017 onwards. The historical data displayed in these reports is not consistent with reports published prior to the June 2017 report.

The England Hotel Occupancy Survey is designated as official statistics and follows the Code of Practice for Official Statistics (2022)  set by the Office for Statistics Regulation.

All previous reports can be found on the VisitEngland website Archive page.