World Tourism Day 2022

27 September 2022

Watch a message by our CEO Patricia Yates this World Tourism Day.

As we mark World Tourism Day we are shining the spotlight on the importance of our visitor economy – an industry usually worth £127 billion, employing 3.1 million people and supporting 200,000 small-to-medium sized businesses across the UK - and its role in delivering economic growth and jobs across every nation and region.

“Tourism creates jobs quickly in every region of the UK and contributes to improving Britain’s productivity by extending the season and building year-round employment. Tourism remains one of the few industries that still has strong social mobility, where one can start at the entry level and through development and training, become a CEO. We are supporting the hospitality industry as it develops its recruitment and retention programme, looking at getting more young people into the industry through apprenticeship schemes and engaging with schools to show how tourism is an employer of choice.

“This World Tourism Day we are also highlighting our commitment to rebuilding a more sustainable, accessible, competitive industry, realising the ambitions set out in the UK Government’s Tourism Recovery Plan, from championing regional dispersal, to sharing resources and best practice with businesses, to working with the industry on itineraries that support sustainable and responsible tourism for generations to come.”

Watch below: