Build a clear understanding of the travel trade so you can make the most of intermediaries such as tour operators, wholesalers, travel agents and online retailers - who all play a significant role in attracting international visitors to Britain.
Sales missions, exhibitions and other trade events are a great way to meet key industry players and build new and existing relationships.
Whether you want to showcase your product to potential partners, or ensure the travel trade is selling your product effectively, knowing how to make the most of familiarisation trips, sales calls and staff training is essential.
Every year we deliver workshops, seminars and trade events targeting key influencers both overseas and at home. Discover some of the highlights from our busy calendar of recent events.