Working with the travel trade

Want to understand why and how to work effectively with the international travel trade? Want to access opportunities that will benefit your business? Or find out how to make an impact at sales missions and trade events?

Gain a clearer picture of the industry and practical advice on how to make the most of the events you attend. 

Understanding the travel trade

Presentation being given on understanding international markets with Patricia Yates at the lectern with the VisitBritain logo
Build a clear understanding of the travel trade so you can make the most of intermediaries such as tour operators, wholesalers, travel agents and online retailers - who all play a significant role in attracting international visitors to Britain.

Making the most of missions, exhibitions & events

VisitBritain exhibiting at a trade show
Sales missions, exhibitions and other trade events are a great way to meet key industry players and build new and existing relationships.

Familiarising the trade with your product

Staff training presentation with VisitBritain branded map of Britain on a flip chart
Whether you want to showcase your product to potential partners, or ensure the travel trade is selling your product effectively, knowing how to make the most of familiarisation trips, sales calls and staff training is essential.

Event highlights

Event panel in front of GREAT sign
Every year we deliver workshops, seminars and trade events targeting key influencers both overseas and at home. Discover some of the highlights from our busy calendar of recent events.