The campaign launched on 15 January 2018 – Blue Monday and was run in partnership with VisitBritain, London & Partners, VisitEngland, Visit Wales, VisitScotland and Tourism Northern Ireland. It was a influencer, video project featuring both domestic and international travel writers, bloggers and influencers that travel the five nations (London, England, Scotland, Wales, and Northern Ireland) to showcase the best moments across a 24-hour day, and encourage UK consumers to enjoy a holiday at home. These experiences show the vast activities and attractions for visitors to Great Britain and Northern Ireland.
