Volume & value

Need the latest stats and insights on the domestic tourism market? 

Explore detailed information about domestic overnight and day trip tourism, including the most recent monthly and annual survey data, together with analyses of economic impact and employment.

The value of tourism in England

4 men all wearing red life jackets Paddleboarding at the Cotswolds Country Park and Beach, Cirencester, Gloucestershire, England.
All the most important facts and figures about English tourism – volume, value and recent trends

GB Tourism Survey (domestic overnight tourism): Latest results

A smiling young couple raising their glasses in front of a display of Beatles memorabilia inside Liverpool's Cavern Club.
The Great Britain Tourism Survey is a national consumer survey measuring the volume, value and trip characteristics of domestic overnight tourism trips taken by residents in Great Britain.

GB Tourism Survey: 2019 overview

London Bridge and the Thames lit up at night
Get a snapshot of domestic tourism in 2017 with the latest Great Britain Tourism Survey data

GB Tourism Survey: archive

 Bamburgh Castle, Northumberland, England.
Find results from earlier years of the GB Tourism Survey in this survey archive.

GB Day Visits Survey: Latest results

Woman wearing trench coat and pink hat walking through narrow historic street of York, North Yorkshire, England.
The Great Britain Day Visits Survey (GBDVS) measures the volume and value of tourism day trips in England, including detailed information about trip purpose and other trip characteristics.

GB Day Visits Survey: Archive

three people ride horses in a field on top of a cliff overlooking the sea
Find results from the earlier years of the Great Britain Day Visits Survey (GBDVS).

About GBTS and GBDVS

a blue background with research icons and  a laptop icon with the visit england logo
Find out more about the survey methodologies and calculations

Destination-specific research

Hot air balloons rising and floating in the air against a cloudy sky, above the city of Bristol and the Clifton Suspension Bridge during the Bristol Balloon Fiesta. River Avon.
Find analysis and results for regions, counties, local authorities and towns.

Analysis by destination type

Couple enjoying a day out near medieval Ripley Castle and Garden near Harrogate, North Yorkshire, England.
All our research is carried out at national level, but where we can, we produce results for individual destinations and destination types too.

England visitor activities

A woman holding a baby and a young child run across a sand bank behind beach huts
Access our insight on the activities domestic visitors undertake on trips to England.

Topic papers

Two men paddle boarding at Alum Bay, Isle of Wight
A series of papers on a wide range of topics summarising data from 2014 are available.

GBTS/GBDVS data browser tools

an icon of a man sat in front of multiple screens showing data
Easy-to-use online tools which allow you to interrogate yearly data from the Great Britain Tourism Survey (GBTS) and Day Visits Survey (GBDVS).

Economic impact and employment

A man in an elegant long green jacket lays the table for an afternoon tea at the Mandarin Orient Hotel.
Information about how tourism contributes to the economy and supports jobs.