Visitor Oyster card – Special Offers and Discounts

Want to gain international exposure for your brand, increase visits & spend to your business? Join our free scheme & submit an offer available to every visitor with a Visitor Oyster card.

What do I get?

  • Inclusion in the Visitor Oyster card 'Added Value' leaflet, promoted globally to over 8,000 trade partners worldwide through our B2B international channels
  • Dedicated consumer page on our VisitBritain online shops
  • Offers are shared through our consumer and trade channels, enhancing the likelihood of your brand getting noticed by international consumers travelling in London.

What is it?

Cover of Visitor Oyster special discounts brochure featuring the Visitor Oyster card in front of graphics of London landmarks Big Ben and Tower Bridge

The Visitor Oyster card is specifically designed for overseas visitors and allows them to travel on London’s public transport in the cheapest and easier way.

Submit the details of your shopping, entertainment or food/drink offer, which should include:

  • A short description of the offer
  • Your business logo
  • Specify the nearest Tube station
  • Business address and opening hours
  • Website address

Some of our current partners include V&A, Design Museum, Somerset House, Planet Hollywood and Hard Rock Café. See the brochure with the latest discounts available (PDF, 3.15MB).

Inclusion in the brochure is subject to approval. Please note this offer is open to shopping, entertainment or food/drink businesses only.

Registration open
  • Price:
    Free of charge

Contact details

Contact information