VisitEngland Awards for Excellence

The VisitEngland Awards for Excellence provide an opportunity for all tourism businesses and attractions in England to gain recognition for excellent service.

VisitEngland 2018 Awards

VisitEngland Awards for Excellence 2018 logo

Now in their 29th year, the Awards celebrate the very best in English tourism, championing excellence in best practice and customer service. 

The core categories for 2018 are:

  • Hotel of the Year
  • Boutique Guest Accommodation of the Year
  • Bed and Breakfast of the Year
  • Self Catering Holiday Provider of the Year, sponsored by
  • Holiday Park of the Year
  • Small Visitor Attraction of the Year
  • Large Visitor Attraction of the Year, sponsored by Shearings
  • Guided Tour of the Year, sponsored by Hotels & More
  • Dog Friendly Business of the Year
  • Tourism Pub of the Year
  • Taste of England Award
  • Sustainable Tourism Award
  • Inclusive Tourism Award, sponsored by Barclays
  • Business Tourism Award
  • Visitor Information Provider of the Year

The direct-entry only categories for 2018 are:

  • New Tourism Business Award - this category is for high performing new businesses exceeding the expectations of their customers.
  • Inbound Tourism Award - this category recognises businesses that provide high quality service and memorable experiences for international visitors.
  • Innovation in Tourism Award - this award recognises innovative developments by tourism businesses that increase productivity and profitability, setting themselves apart from competitors.

Applications for 2018 are now closed. 

2018 Sponsors

Barclays sponsor logo awards for excellenceBarclays - sponsor of the Inclusive Tourism Award category

Barclays are committed to accessibility and aim to become the most accessible and inclusive organisation in the FTSE 100.

Creating an environment which is not only free of physical barriers, but actively seeks to welcome everybody, regardless of disability or impairment, is something the team at Barclays firmly believes is not only the right thing to do, but also makes good business sense. As a founding member of England's Inclusive Tourism Action Group (EITAG), Barclays is delighted to sponsor this category and congratulate all of the businesses involved. Barclays understands that the tourism sector has an important role to play in embracing accessibility, to ensure that people have the choice and freedom to enjoy England and experience all it has to offer, as demonstrated in the Inclusive Tourism category.

Shearings sponsor logo awards for excellenceShearings - sponsor of the Large Visitor Attraction of the Year category

Shearings is the UK’s largest escorted tour company, offering a broad range of holidays and hotel breaks to more than 200 destinations across the UK, Europe & beyond. With over 100 years of experience, they provide a range of expertly planned itineraries with everything from 2-day weekend breaks to 17-day escorted tours.Shearings’ customers travel the length and breadth of the country on their holidays and the fantastic visitor attractions England has to offer play a significant part in making these holidays memorable.

Shearings are therefore thrilled to sponsor the Large Visitor Attraction of the Year category at the VisitEngland Awards for Excellence.

Hotels & More sponsor logo awards for excellenceHotels & More - sponsor of the Guided Tour of the Year category

Hotels & More is a leading inbound tour operator for the UK and Ireland, offering a wide range of services for groups and individual travellers. With over 20 years of experience, they design bespoke travel itineraries, organise accommodation, transport, entrances and specialist guides to create memorable travel experiences.

Hotels & More is well aware of the huge impact that a first-rate guided tour can have, helping to transform a visitor attraction or bring a destination to life through engaging and entertaining anecdotes. They are therefore delighted to sponsor the VisitEngland Awards for Excellence Guided Tour of the Year category which recognises excellence in this vital area. sponsor - sponsor of the Self Catering Holiday Provider of the Year category offers over 20,000 holiday homes in some of the UK, Ireland, France and Italy’s most amazing locations. With hot-tubs, pet-friendly breaks, truly unique accommodation, family-friendly holidays, romantic escapes and much more, holidaymakers will find the perfect place for an unforgettable getaway. is delighted to sponsor the Self Catering Holiday Provider of the Year category at the VisitEngland Awards for Excellence. As a brand that strives to achieve excellence in both customer experience and owner satisfaction, is proud to help recognise the outstanding achievements of the shortlisted finalists. 

Other sponsorship opportunities for the VisitEngland Awards for Excellence 2018 are still available. Discover the benefits of sponsorship.

2017 Winners and Finalists










The winners were revealed at the Awards Ceremony on the afternoon of 24 April 2017 at the Hilton Waldorf Hotel in central London. A new format for 2017 saw a greater number of awards be presented over High Tea in the renowned Palm Court. During the ceremony the winners from 22 award categories, plus the winners of Tourism Superstar and Outstanding Contribution to English Tourism awards received their award by members of the VisitEngland Advisory Board, as well as sponsors of specific categories, and Sue Perkins, the host and compere of the ceremony. You can find details of 2017's winners on the official awards website