VisitBritain Shop
Introduction
The VisitBritain Shop showcases more than 500 bookable experiences across over 300 UK destinations and areas of interest, such as culture, heritage, adventure, city breaks, food and drink, sport and music. From attraction tickets to day trips, walking tours, sightseeing cruises, bus tours, London public transport, BritRail tickets, Overseas Visitor Passes and theatre - we have it all!
The VisitBritain Shop enables visitors and trade partners to plan and book their itineraries with ease and peace of mind, taking advantage of live availabilities, instant booking confirmation and a range of more than 500 experiences available in different languages and currencies, covering a total of 94 global markets.
How the VisitBritain shop can benefit you
The VisitBritain Shop also represents a valuable opportunity for travel and tourism businesses. Read on to discover how it can benefit UK suppliers, the travel trade and affiliate partners and how it integrates with Tourism Exchange GB (TXGB), our business-to-business booking platform, enabling real-time availability and dynamic prices for an ever-improving customer experience.
We are also the key partner of Transport for London (TfL) for the promotion and distribution of London public transport tickets (such as the Visitor Oyster card, Day and Group Travelcard). These tickets are ideal for overseas visitors and will allow them to enjoy London’s public transport in the cheapest and easiest way while providing you with a commission on all sales.
An essential tool for your business
UK tourism businesses
Drive international sales for your attraction, tour or product, with exposure in 94 global markets – both direct and via TXGB.
Affiliate partners
Grow your revenue with the VisitBritain Shop affiliate scheme, offering up to 25% commission for every referred sale.
Travel trade
Access more than 500 visitor experiences, transport tickets and products, with an exclusive travel trade discount.
Sell your product in 94 global markets
Access customers around the world through our multilingual, multi-currency online shop – a valuable route-to-market for tourism suppliers.
Our proactive account managers and B2B presence will ensure that your product gains international exposure and reach through domestic and global campaigns and promotional activities and regular consumer newsletters.
What do I get?
- Exposure in 94 global markets;
- Calendars and live availability thanks to the API connectivity powered by our in-house partner TXGB;
- Marketing opportunities throughout the year;
- Free sign-up: simply agree your commission rate.
Who is it for?
Tourism suppliers looking for an effective route to market.
How do I apply?
Email the VisitBritain Shop Product team on product@visitbritain.org.
VisitBritain Shop in partnership with TXGB
Most of the experiences are easily available on the new VisitBritain shop through Tourism Exchange Great Britain (TXGB) – all with real-time availability and prices.
Sign up to our in-house technology partner, TXGB to get automated invoicing and support from our global Travel Trade team to promote your products. Just sign up for access to hundreds of tourism suppliers throughout the country. Simply select the type of connection you want to start driving bookings.
Those of you with existing booking technology can use our free inventory software, TXLoad before opting in to the VisitBritain shop to start your journey.
What do I get?
- Promotion of your product to both domestic and overseas visitors.
- API connectivity thanks to our in-house partner TXGB.
- Reach international customers across more than 94 markets.
- An easy route to market with streamlined process, plus support from our overseas trade team.
Who is it for?
UK tourism businesses. Join TXGB to get your product on the VisitBritain Shop and reach domestic and international customers.
How do I apply?
For more information on how to retail your experience on the VisitBritain Shop website, email product@visitbritain.org. For more information on TXGB, contact the team.
Earn revenue via the VisitBritain Shop Affiliate Network Scheme
Want to boost your revenue online in a quick and easy way? by referring affiliate traffic to more than 500 products on the VisitBritain Shop. The scheme enables you to earn commission on sales referred from your website.
What do I get?
- Commission for every referred sale, with regular payments for each sale.
- Access to our new, global affiliate network portal where you can download affiliate assets, access trackable links and view your analytics and commission.
- Monthly newsletters highlighting new products and special offers unique to the VisitBritain Shop.
Who is it for?
Businesses who wish to promote Britain through an affiliate network.
How do I apply?
Get in touch with shopaffiliates@visitbritain.org to get started.
Instant commission for the travel trade
Earn instant commission via exclusive VisitBritain Trade discounts on top British experiences.
What do I get?
- Quick access to more than 500 products – including attraction tickets, day trips, sightseeing cruises, hop-on hop-off buses, London public transport, BritRail tickets, Overseas Visitor Passes, Theatre tickets and much, much more.
- Instant commission via a dedicated trade discount code to insert at check-out.
- Quick and easy process with online and offline payment options according to volume.
Who is it for?
Travel trade partners. Our trade discount codes are a fantastic way to access our full online inventory with instant discounts. Use these to enhance your product offering and try new products as they become available online, all while earning ancillary revenue.
Discount codes can be used on nearly all of our product listings, including top UK products and experiences. We also offer the opportunity to join our affiliate scheme for referral commission via business-to-consumer bookings. Visit the VisitBritain Shop Affiliate Scheme.
How do I apply?
To request your discount code and discuss this opportunity, please email vbshoptrade@visitbritain.org.
