VIBE 2019

Looking to develop your tourism product for markets across the globe? Meet our in-market specialists at this one day event and find out how to maximise your exposure globally.

What do I get?

  • Advice on how to market your tourism product internationally
  • Latest market insights from our specialists from around the world
  • Seminar programme alongside pre-scheduled one-to-one appointments

What is it?

VIBE - VisitBritain's annual International Business Exchange - is a unique opportunity for you to meet with market specialists from around the world under one roof. The event allows you to discuss your tourism product and find out which particular markets are appropriate for you to target. 

There will be two opportunities to attend VIBE: 

  • 7-8 October in London
  • 10 October in Stratford-upon-Avon

The day consists of pre-scheduled 15 minute meetings with our knowledgeable overseas team as well as a seminar programme and networking opportunities. The international staff will give you advice on how to gain maximum exposure with local travel trade and, ultimately, how to build your international business.

Experts will also be on hand to share our wealth of market research and insights, to provide advice on social media and to talk to you about opportunities to grow your online sales via our shop and affiliate programme.

We will have experts from each of our overseas offices who you will be able to meet including representatives from the following markets: China, France, Rest of World, Germany, USA, GCC & Turkey, Russia & Eastern Europe, Australia & New Zealand, Belgium & Netherlands, Brazil, Canada, India, Italy, Japan, Nordics, South Korea and Spain.

Typical agenda

Timings  Activity
08.30-09.00 Coffee and registration 
09.00-12.30 1-2-1 appointments and seminar programme
12.30-13.30 Lunch
13.30-17.00 1-2-1 appointments and seminar programme







  • Date:
    7 Oct 2019 to 10 Oct 2019
  • Price:
  • Location:
    London & Stratford-upon-Avon

Contact details

Contact name

VisitBritain Events Team

Contact telephone

+44 (0) 20 7578 1010

"Fantastic event, great to hear all the latest details on the campaigns, sales opportunities, funding and market intelligence. Glad to see the Minister there and for our industry to be really taken seriously."
Visit & Conference Leeds 

"Attending the VIBE event in Cardiff was a great way to meet people face to face, get the right contacts to further market Zip World to the international market and gain insights on market trends. The event was brilliantly organised and no time waisted... it was get straight to the point with clear ways forward."
Zip World