Types of event support

The window for financial support closed on 14 October. Applications for advocacy support are open on an ongoing basis. Find out more about the advocacy support available. 

As part of the Event Support Programme there are several types of support available. Destination Management Organisations (DMOs) and venues and event organisers who are collaborating with DMOs can still apply for advocacy support. 

Advocacy - non-financial support - ongoing

VisitBritain and DCMS are working with cross-Government partners on a non-financial support package which could include, for example: 

  • Letters of support from Ministerial and senior Government figures
  • Letters of support from non-Government influencers
  • Video messages from Ministerial and senior Government figures
  • Attendance at a bid support activity by a Government Minister or influencer (e.g. at the location of the current rotation of the event)
  • Hosting a reception for event organisers in Great Britain and Northern Ireland to push the British offer
  • Utilising Heads of Mission and diplomatic missions overseas
  • Department for International Trade support
  • UKV&I support

Short-term financial support - closed 14 October 

Financial support is available for activity to boost the value of existing events; for marketing activity that can help to secure a specific targeted event and to establish new events with the key principle being that it must not fund “business as usual” activity. Applications for financial support could include, for example:

  • Marketing activity to boost delegate demand, length of stay in Great Britain and Northern Ireland and regional spread
  • Provision of trade and investment platforms for businesses in Great Britain and Northern Ireland alongside an event
  • Delegate research activity that will boost future advocacy for trade/investment in the relevant sector
  • Campaign activity to secure an event, in parallel with advocacy support
  • Use of innovative technology to improve the delegate experience / collect data
  • Welcome initiatives at ports of entry

Future financial support - closed 14 October 

Financial support can be applied for to fund activity in future years around the delivery of an event. This is designed to support commitments made in bid documents that can help to win the event. Please note, this programme must be completed by 31 March 2020.

NB tangible outputs are required for all applications.

Next step: Read the guidance and criteria for event support applications.