About our Asia Pacific, Mid East & Africa (APMEA) directorate
Our priorities for APMEA:
- Leverage partnerships (especially carriers) to open up distribution & promotion opportunities across diverse Asian markets
- Build compelling content targeting core drivers for travel through traditional & digital channels
- Address barriers to travel
Tricia joined us as APMEA Director in August 2017.
Tricia has a strong track record in tourism/leisure sales and marketing at blue chip organisations such as British Airways, AEG Live, Utell International, and luxury hotel groups: Jumeirah Hotel Group, One & Only, Atlantis and Mazagan (Kerzner International).