Tricia Warwick

Director Asia Pacific, Middle East and Africa (APMEA)

Tricia leads our Asia Pacific, Middle East and Africa (APMEA) region.

About our Asia Pacific, Mid East & Africa (APMEA) directorate

Our priorities for APMEA:

  • Leverage partnerships (especially carriers) to open up distribution & promotion opportunities across diverse Asian markets
  • Build compelling content targeting core drivers for travel through traditional & digital channels
  • Address barriers to travel

Read our market snapshots to find out more about these important source markets for inbound tourism to Britain or find out more about our overseas network.

Tricia's biography

Tricia joined us as APMEA Director in August 2017.

Tricia has a strong track record in tourism/leisure sales and marketing at blue chip organisations such as British Airways, AEG Live, Utell International, and luxury hotel groups: Jumeirah Hotel Group, One & Only, Atlantis and Mazagan (Kerzner International).

Other Team Members

Portrait of Andrew Stokes

Andrew Stokes

England Director

Portrait of Manuel Alvarez

Manuel Alvarez

Director of China and North East Asia

Portrait of Clare Mullin, blonde lady with glasses

Clare Mullin

Marketing Director

Debra Lang

HR and Tranformation Director

Portrait of VisitBritain/VisitEngland CEO Sally Balcombe

Sally Balcombe

Chief Executive

Portrait of Robin Johnson

Robin Johnson

Director Europe

Peter Mills

Business Services Director

Portrait of Patricia Yates, lady with blond hair in dark suir

Patricia Yates

Director Strategy and Communications

Portrait of Gavin Landry

Gavin Landry

Director Americas