Find out the top towns for inbound visitors to Britain, as well as how many visits were made by overseas residents to the UK's towns.
From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.
|Town/city||Visits (000s)||Town/city||Visits (000s)||Town/city||Visits (000s)|
Source: International Passenger Survey, Office for National Statistics. Please note that figures are based on small sample sizes for all cities with the exception of London and should therefore be treated with caution.
Download an excel table showing the 20 most visited towns and cities by visitors from overseas (XLS, 26.5KB) as far back as 1999.
This Excel document allows you to see how many visitors from overseas went to different towns and cities in the UK. It also shows a breakdown of visits to each town by major overseas markets. You can view visit data for towns by journey purpose, and quarter. Data is available from 2009-2019 (XLS, 13.6MB). Data for many towns is based on small sample sizes, so using 3 or 4 year averages is highly recommended.
International Passenger Survey data for towns and cities typically measures staying visits (where visitors stay overnight). This report looks at where inbound visitors to the UK go on day trips, based on an extra question VisitBritain sponsored on the International Passenger Survey in 2016. Read about the top destinations for day trips and characteristics of day trippers.