Tourism Superstar 2022

Nominations are now open for VisitEngland's annual Tourism Superstar competition which recognises the dedication and passion of those working in the tourism industry. 

Mirror logo2022 will be the tenth year for VisitEngland’s Tourism Superstar competition. Run in partnership with the Mirror newspaper, the campaign recognises and celebrates those in the industry who go the extra mile to ensure tourists in England have an amazing and unforgettable visitor experience. And this year the competition will also recognise the amazing efforts made by teams across the industry in the face of the pandemic. For 2022 teams as well as individuals can be nominated for the award.Nominations now open

Read on for more about nominating your Tourism Superstar team or individual and download the submission form (doc, 54KB) to nominate your superstar. Send your form to by 17 December.


  • Please bear in mind that all nominees will need to be willing and able to attend the filming in London or in their locality during January and February 2022, sign a waiver for the film rights and attend the VisitEngland Awards for Excellence 2022 ceremony in June 2022 (date and venue TBC).  
  • In 2020 the competition generated tens of thousands of votes and hundreds of pieces of local media coverage as well as the national media exposure secured through the Mirror partnership.  There was no competition held in 2021.
  • Please think carefully about your nominees, individuals or teams. The most successful past winners have galvanised support from the local community in such a way that the destination has benefitted enormously from the exposure this generated both in the build-up and after the winner was announced.
  • In addition to filming for the Mirror’s online voting, the films of the 10 nominated Superstars will be used on VisitEngland’s corporate and social channels in the lead up to English Tourism Week. The destination, employers and nominees can also use the films. All nominated individuals will have to agree to the filming and to the use of the films on VisitEngland channels through signing a waiver.
  • Please ensure the person or persons nominated is willing to participate and can travel to attend the VisitEngland Awards for Excellence 2022 ceremony. Once the 10 finalists are selected and informed they will be required to fill in and sign the waiver form to allow VisitEngland rights to the films we create.

To qualify for the Tourism Superstar 2022 competition the nominees must:

  • Work for a tourism business or organisation in England and continue to work for that organisation at the time of English Tourism Week.
  • Be knowledgeable and passionate about the destination they work in and happy to talk about the destination outside of their work remit.
  • Go above and beyond the call of duty to make the visitor experience memorable.
  • Be available and willing to travel to London or be on site at their workplace from 4 January- 4 February 2022 to be filmed and happy for that film to be posted on the Mirror website for a number of weeks and used on VisitEngland’s social media channels as well as those of their DMO and employer.
  • Be available to attend the VisitEngland Awards for Excellence 2022 ceremony.
  • Be aware that they have been nominated and are happy to participate in any related PR and media opportunities during or post the announcement of the winner.
  • The 10 finalists will be required to fill in and sign a waiver form to allow VisitEngland rights to the films created.
  • Previous winners must leave at least one year before applying again.

Please send your nomination (doc, 54KB) to no later than 17 December 2021.  The list of the 10 finalists will be revealed to those winners and nominating organisations and/or DMOs on 3 January 2022.  More details of the filming schedule will then be communicated.

More information on Tourism Superstar 2022 and how it will work:

  • The 10 shortlisted candidates (teams or individuals) will be filmed either in London or in their local area in January and early February 2022.  Their mini films (45 seconds max) will be posted on from 14 February - 22 March 2022 where the public will be able to vote for their favourite finalist. They will essentially have between 30 - 45 seconds to say why they should be VisitEngland’s Tourism Superstar 2022.  The dates for individual filming will be agreed and confirmed as soon as possible.
  • The films will also be used on VistEngland’s corporate and consumer channels. The Superstars will be filmed going about their daily roles as tourism ambassadors. The finalists will need to fill in and sign a waiver form for this.
  • The Mirror will publicise the online voting mechanism on its website and in the paper throughout the campaign and via Twitter.
  • VisitEngland will promote the campaign via its various corporate and social channels.
  • Readers will vote on which Tourism Superstar they think should win.
  • The most successful candidates in the past have been supported by robust destination-led media and social media campaigns throughout the voting period.
  • The winner will be invited to attend the VisitEngland Awards for Excellence 2022 ceremony in June 2022 (exact date and venue TBC).

Please support English Tourism Week and nominate your Tourism Superstar!  We look forward to receiving your nominations. If you have any questions, please don’t hesitate to get in touch. 



Previous winner

Lorry Middleton, Hovertravel Handling Agent, Hovertravel Ltd, Portsmouth was the winner of Tourism Superstar 2020.

Lorry Middleton, Hovertravel Handling Agent, Isle of Wight

Tourism Superstar Mirror article 29-02-2020








See all ten 2021 finalists in action below: