Tourism Superstar 2020

Our annual Tourism Superstar competition recognises the dedication and passion of those working in the tourism industry. It is awarded to an individual who goes above and beyond the call of duty to ensure visitors to England have an unforgettable experience. Nominate your Superstar now.

Mirror logoRun in conjunction with our partner, The Mirror, the campaign champions careers in tourism (for people of all ages) and promotes quality, customer service and excellence within England’s tourism industry. 

Now in its tenth year, Tourism Superstar recognises and celebrates those individuals in the tourism industry who go the extra mile to ensure tourists in England have an amazing and unforgettable visitor experience. Tourism Superstar nominees are passionate about where they work and the destination they live in and consistently set the bar high for the standard of service in England's tourism industry.

This year, 2021, the competition will be on hold; however it is expected to return to normal in 2022.

Congratulations to Lorry, winner of Tourism Superstar 2020!

Lorry Middleton, Hovertravel Handling Agent, Hovertravel Ltd, Portsmouth is this year's winner of Tourism Superstar.

VisitEngland Director Andrew Stokes said: “Tourism Superstar recognises those people within the industry who go above and beyond to make visitor experiences in England so special. Whether creating a memorable stay in a seaside hotel, adding a touch of showbiz to a tour of an attraction or making sure everyone’s needs are catered for, these individuals truly go the extra mile in their role as tourism ambassadors.

Lorry Middleton has taken the title for his tireless enthusiasm ensuring every visitor to the Isle of Wight he meets is well briefed and ready for the visit of a lifetime.


Lorry Middleton, Hovertravel Handling Agent, Isle of Wight


Lorry Middleton

Lorry is a long-term Hovertravel employee, having started in 2011. His roles include welcoming customers, seeing the craft in and out, scanning and selling tickets and souvenirs, and being an approachable, visible point of contact for all visitors. His commitment to the customer is his highest priority, making sure that customers are sitting comfortably, that they know what will happen at the other end of their hovercraft journey and by making insightful suggestions and recommendations to greatly improve the customer’s overall trip.

Lorry is not just an ambassador for Hovertravel, he actively promotes the Isle of Wight to customers. His knowledge of the Island has been built up over the years and he keeps himself abreast of the latest developments and current offers. This means he can provide advice and information to cover almost any trip across the Solent. Always actively contributing to marketing meetings, in 2019 he suggested a promotion to raise awareness of free travel for dogs onboard Hovertravel which generated significant exposure in local press.


Runner ups

Congratulations also to second place winner, Guy Rowland of Blists Hill Victorian Town, Shropshire, and third place winner, Hayley Mullaney of Cotswold Wildlife Park, Oxfordshire.

Guy Rowland dressed as a Victorian policeman in Telford

hayley mullaney








See all ten finalists in action below: